Clarification on lululemon athletica Contract

    RE: eMedia Signs lululemon athletica, August 8, 2007

    TSX Venture: EMM

    VANCOUVER, Aug. 10 /CNW/ - Under the terms of the contract, eMedia will
supply lululemon athletica's retail stores with customized foreground music
via its proprietary eMplayer-Live platform. Based on lululemon athletica's
anticipated growth projections following their successful initial public
offering on July 27, 2007, this contract is worth approximately $100,000 in
revenue to eMedia over the 36-month term, and over $50,000 of recurring annual
revenue should lululemon athletica choose to retain eMedia's services after
July 30, 2010.
    This contract is another example of a retailer adopting eMedia's
industry-leading technology. Through its sophisticated and proprietary music
and network-ready platform, eMedia has been providing the most reliable and
cost effective in-store music systems to North American retail stores for more
than 8 years.

    About eMedia Networks

    eMedia Networks is Canada's leading supplier of licensed background (or
"in store") music played in public spaces. eMedia's client base includes many
national retail and restaurant chains including lululemon athletica, Bata
Limited, Roots Canada, Le Chateau, Body Shop and International Clothiers.
Background music consists of CD quality artist recordings that are played in
retail and restaurant establishments and other public venues to enhance and
define a client's brand image and as a sales enhancement tool. The Company has
annual recurring revenue of about 1.5 million dollars and issued shares
totaling 21,610,895.

    On behalf of the Board of Directors


    Darren Reiter


    Jasvir Athwal
    President & CFO

    The TSX Venture Exchange (or any other regulatory authority body) has not
    reviewed the foregoing and therefore does not accept responsibility for
    the adequacy or accuracy of this release.

    Disclaimer: this news release may contain certain "forward-looking"
    statements." All statements, other than statements of historical fact,
    included herein are forward-looking statements that involve various risks
    and uncertainties. There can be no assurance that such statements will
    prove to be accurate, and actual results and future events could differ
    materially from those anticipated in such statements. Important factors
    that could cause actual results to differ materially from the Company's
    expectations are disclosed in the Company's documents filed from time to
    time with the TSX Venture Exchange and the British Columbia Securities

For further information:

For further information: (604) 742-3344,

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