CisionPoint PR Services Platform's Latest Release Delivers Online Language Translation, Other Unique Features

    Editorial Database Enhancements and Integrated Professional Services
    Position Cision's On-Demand Software Solution as Industry Leader

    CHICAGO, Oct. 13 /PRNewswire/ -- Cision (, the
leading provider of media research, distribution, monitoring and analysis
services, today introduced significant upgrades to its CisionPoint integrated
software platform to provide the public relations industry's most robust
on-demand dashboard application.

    (Logo: )

    Featuring more than 45 unique enhancements, the new CisionPoint release
includes automatic translation of 23 foreign languages; easy RSS publishing of
print, online and broadcast media pickup; enhanced contact management; and
faster access to contact and media information. Cision also announced a suite
of integrated professional services providing CisionPoint clients with
hands-on assistance in creating and managing lists, developing search
parameters, filtering and tagging media coverage, and providing immediate
analysis of the tone and quality of coverage.

    "Rapid customer acceptance and our constant improvement of the
CisionPoint platform have vaulted Cision into the global leadership position
for on-demand PR media management solutions," said Joe Bernardo, President and
CEO of Cision North America. "In this newest release, our ability to deliver
professional services - and our best-in-class integrated media contact
database management, distribution, monitoring and measurement platform -
represent an unbeatable combination for customers of every size."

    Launched in North America in October 2007, CisionPoint rapidly became the
fastest growing on-demand PR media management dashboard application, with more
than 1,500 customers signed in its first year of sales

    Unique Features Lead On-Demand Dashboard Category

    New and improved features of the CisionPoint platform include:

    --  Automatic online translation of foreign-language article texts into
    --  RSS tools to publish print, internet and broadcast news coverage,
        including links to article images and video previews
    --  List-building and database enhancements to easily find and view
        contacts, research beats and outlet topics, and develop and share
    --  Improved activity management with the ability to filter, report and
        export activities across projects and teams
    --  Professional services to assist clients in developing more targeted
        media lists, filtering and tagging their coverage, and rating the tone
        of articles and generating coverage reports

    Cision, with offices in more than a dozen countries in Europe, North
America and Asia/Pacific, is currently rolling out CisionPoint as the standard
on-demand platform for its customers worldwide. CisionPoint's customers
include Fortune 500 corporations, global public relations firms, non-profit
organizations, universities, and small businesses.

    CisionPoint clients will benefit through higher productivity and better
results in public relations campaigns. Automatic translation of
foreign-language news coverage and the ability to access and use the common
database from locations around the world make CisionPoint ideal for global
public relations programs.

    The suite of professional services provided by Cision's team of
experienced consultants enables CisionPoint customers to fully leverage the
power of the on-demand platform - from media research, to contact management,
to monitoring, measuring, analyzing and presenting results of PR campaigns.

    For more information, visit

    About Cision
    Cision ( improves clients' performance through integrated
services and software solutions for reputation and campaign management, media
monitoring and research of media contacts. Cision AB is quoted on the Nordic
Exchange and has approximately 17,000 shareholders. The company has around
2,600 employees and a turnover of SEK 1.9 billion in 2007. Cision operates in
the US, UK, Sweden, Canada, Germany, Norway, Finland, Denmark, Portugal,
Lithuania, the Netherlands and China and has partners in another 125


For further information:

For further information: Stephen Debruyn, Vice President, Marketing,
+1-312-986-4974,  Web Site:  

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