CisionPoint Breaks Through 1,000 Customer Mark in its First Nine Months on Market

    Sales Momentum of Cision's On-Demand Web 2.0 Communication Management
    Solution Strong and Growing Among Corporations, Organizations and Agencies
    of All Sizes

    CHICAGO, Aug. 5 /CNW/ -- Cision US Inc. (, the leading
provider of media research, distribution, monitoring and analysis services,
today announced that its CisionPoint integrated software platform surpassed
the 1,000-customer milestone in July 2008 -- just nine months after the
product was launched.
    (Logo: )
    Demand for CisionPoint has been driven by both new accounts and existing
customers using one or more of Cision's broad line of media research,
distribution, monitoring or analysis tools, the company said.  CisionPoint's
customers range from Fortune 500 corporations and global public relations
firms to non-profit organizations, universities, and small businesses.
    The new, on-demand CisionPoint platform integrates multiple services
through a single intuitive dashboard. It incorporates the Bacon's North
American Media Database, the largest and most up-to-date in the industry with
more than 10,000 updates to individual entries every day. Sales momentum has
grown since the May 2008 launch of three CisionPoint Editions -- Enterprise
for large, global organizations; Professional, for communications departments
and agencies; and Small Business, for very small organizations and solo
    "CisionPoint's success and sales growth are strong evidence that our
integrated, on-demand Web 2.0 platform meets the growing needs for
communications management software-as-a-service," said Joe Bernardo, President
and CEO of Cision North America. "With CisionPoint's scalable functionality,
communications professionals are rapidly migrating to multiple Cision services
for support across the entire communication cycle -- Plan, Connect, Monitor
and Analyze."
    CisionPoint, developed and launched in North America, is now being rolled
out as a foundation platform for Cision customers throughout the world,
according to a recent statement issued by Cision global CEO Niklas Flyborg.
    With an easy-to-use interface, unlimited workspaces, and integration of
best-in-class services, CisionPoint is designed to improve the efficiency,
productivity and flexibility of communication processes -- providing essential
marketing automation functions such as campaign resource management,
reporting, and analytics to public relations professionals.

    For more information on CisionPoint, click on .
    About Cision AB: Cision AB ( is a global industry leader
in business and communication intelligence. The firm provides media research,
distribution, monitoring and communication evaluation, as well as target group
identification and distribution of information for PR and IR purposes. Cision
AB has annual revenue of SEK 1.9 billion, and has around 2,700 employees in
Canada, China, Denmark, Finland, Germany, Hong Kong, the Netherlands, Norway,
Portugal, Singapore, Sweden, Lithuania, United Kingdom, and the United States.

For further information:

For further information: Stephen Debruyn, Vice President, Marketing,
Cision US Inc., +1-312-986-4974, Web Site:              

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