New Cision Communications Cloud® features include enhanced localization and improved sentiment via machine learning
CHICAGO, April 17, 2018 /CNW/ -- To best serve global organizations with cross-regional comms teams, Cision today announced continued improvements to the localization of its Cision Communications Cloud user interface. The latest enhancements allow communicators to identify influencers across regions, craft and manage localized campaigns, and attribute value across relevant media channels. In addition, innovative machine learning enhancements empower communicators to glean detailed insights on message sentiment.
"To effectively communicate a message, communications professionals must be able to identify and reach their targeted audiences, whether that's locally, internationally, or both," said Kevin Akeroyd, CEO of Cision. "The latest enhancements to the Cision Communications Cloud enable comms teams spread across multiple regions to take a more integrated approach to their work by utilizing a single platform."
The Cision Comms Cloud™ delivers a comprehensive, end-to-end platform for comms teams to manage their entire campaign workflow. Now, organizations can work more effectively with localized teams and improve influencer targeting through the following capabilities:
- Localized User Interface and Influencer Outreach: While the user interface is already multilingual, supporting the English, French, German, and Dutch languages, new enhancements now make it possible for the Cision Comms Cloud UI to be fully translated and localized for any market. In addition, comms pros can now also filter Cision Database searches by language and region to easily identify the most relevant contacts for influencer outreach.
- Smarter Toning for More Effective Campaigns: Cision's machine learning engine now delivers smarter auto-sentiment capabilities, providing detailed insights as to how messages are received in specific markets. These capabilities result in smarter toning and advanced differentiation for words associated with multiple meanings and interpretations. Additionally, communicators can now search coverage by tone to quickly identify positive, negative, or neutral coverage to help guide campaign strategies.
"Enabling comms professionals to work in their preferred language has been a key goal since the launch of Comms Cloud," said Nicole Guillot, Cision's President of Canada. "With a French-Canadian interface we fulfill a promise we made to Cision clients as well as further strengthen our monitoring solution for CEDROM-SNi clients. And over the next several months we will be rolling out further enhancements made possible by combining the forces of CEDROM-SNi and Cision."
Cision's latest enhancements enable communicators to effectively scale earned media efforts, implement impactful influencer outreach and leverage audience sentiment to craft and optimize campaigns, reaching targeted audiences. Current Cision Comms Cloud clients can contact their account representatives for more information about these new features. To learn more about the Cision Comms Cloud click here.
Cision Ltd. (NYSE: CISN) is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision's software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,000 employees with offices in 15 countries throughout the Americas, EMEA, and APAC. For more information about its award-winning products and services, including the Cision Communications Cloud®, visit www.cision.com and follow Cision on Twitter @Cision.
VP, Marketing Communications