Cision Teams Up With PR Newswire To Deliver Web Distribution and Search Engine Optimization

    CHICAGO, June 25 /CNW/ -- Cision, a leading provider of media research,
distribution, monitoring and evaluation services, today announced a
partnership with PR Newswire to deliver Web press release distribution and
search engine optimization (SEO) services to Cision's clients using
MediaSource, the company's flagship media research and management portal.
    (Logo: )
    The collaboration with PR Newswire is a complement to Cision's global
media research and monitoring capabilities which allow clients to build
targeted media lists from thousands of outlets and individual reporters,
distribute them directly to journalists, and monitor media coverage in support
of their PR campaigns.
    These new expanded distribution capabilities through MediaSource, will
give clients the ability to quickly and easily combine Cision's robust media
database with Web distribution of their press releases to the most widely
accessed sites, databases and online services, including The New York Times,
Yahoo, AOL, MSN, Excite, Marketwatch and CNN, in addition to more than 3,700
other sites comprising broad and niche audiences and hundreds of RSS feeds.
    As an added feature to the Web distribution service offering, Cision
clients will receive an update soon after the distribution of every release.
The report, ReleaseWatch(TM), highlights the sites posting the client's news
release, along with the website audience figures.
    Access to PR Newswire's SEO service optimizes the distribution of press
releases, so that they are easily found by Google and other Internet search
engines and ultimately appear higher up in organic search results. The outcome
is much greater exposure of clients' news.
    Augmenting the SEO services, clients receive a summary report after the
distribution and optimization of their news release detailing search queries,
total views, click-thrus, conversions, and the number of views from the search
    "Our partnership with PR Newswire provides our clients with unbeatable
media management solutions," stated Steve Newman, CEO of Cision North America.
"These new offerings combined with our global media databases give clients a
single platform to access the millions of journalists, analysts, consumers,
shareholders and constituents who routinely go online to make faster, more
informed decisions."
    "In this new era of Web-based, interactive communications, targeting
messages directly to end users is part and parcel of a successful public
relations campaign," said Ken Dowell, executive vice president, PR Newswire.
"PR Newswire's Web distribution and SEO services will give Cision's clients
direct access to the millions of consumers that seek information on the Web."
    For more information on these services visit .

    About Cision AB:
    Cision AB ( is a global industry leader in business and
communication intelligence. The firm provides media research, distribution,
monitoring and communication evaluation, as well as target group
identification and distribution of information for PR and IR purposes. Cision
AB has annual revenue of SEK 1.9 billion, and has around 2,700 employees in
the United States, United Kingdom, Sweden, Canada, Hong Kong, Germany, Norway,
Finland, Denmark, Portugal, Estonia, Latvia, and Lithuania.

    About PR Newswire:
    PR Newswire Association LLC ( provides
electronic distribution, targeting, measurement and broadcast services on
behalf of tens of thousands of corporate, government, association, labor, non-
profit, and other customers worldwide. Using PR Newswire, these organizations
reach a variety of critical audiences including the news media, the investment
community, government decision-makers, and the general public with their up-
to-the-minute, full-text news developments.
    Established in 1954, PR Newswire has offices in 11 countries and
routinely sends its customers' news to outlets in 135 countries and in more
than 40 languages. Utilizing the latest in communications technology, PR
Newswire content is considered a mainstay among news reporters, investors and
individuals who seek breaking news from the source. PR Newswire's leading
services include ProfNet Experts(SM), eWatch(TM), MEDIAtlas(TM), Search Engine
Optimization, MediaRoom, MediaSense(TM), MultiVu(TM) and U.S. Newswire, the
preeminent policy newswire in the industry. PR Newswire is a subsidiary of
United Business Media plc of London.

For further information:

For further information: Mary Durkin, VP, Corporate Communications of 
Cision, North America, +1-203-663-2430, Web Site:        

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