Cision Social Media Team Tracks Newspaper Industry's Online Transition

    Metropolitan Dailies Battle Economic Downturn with Thriving Blog Networks

    CHICAGO, Jan. 23 /CNW/ -- As the embattled newspaper industry raced to
expand its online presence in 2008, its success at engaging readers by
establishing thriving blog networks provides some hope for 2009 and beyond,
according to social media experts at Cision who have tracked the phenomenon
through the Cision Social Media Dashboard.

    (Logo: )

    "Cision's media database lists more than 10,000 influential blogs, and
about 1,000 of those are hosted on newspaper Web sites," Jay Krall, Cision's
Manager of Internet Media Research, writes on CisionBlog. "Newspaper blog
networks have breathed new life into their coverage, and could represent the
future of news."

    The Cision Internet Media Research Team reviewed more than 500
newspapers' blog networks, ranking them by how many mentions each site
received on the millions of blogs and social networks across the web tracked
by the Cision Social Media Dashboard.

    Krall listed 10 of the regional daily metropolitan newspapers with highly
active blog networks including Baltimore, Miami, Houston, Portland, Oregon,
St. Petersburg, Florida, Birmingham, Phoenix, Minneapolis, Austin and
Milwaukee.  He added that blog networks were even more heavily trafficked at
the nation's national newspapers, and at metropolitan papers in the major
media hubs and technology centers.  For the complete list of the top newspaper
blog networks, see Krall's blog post entitled 'Top Ten Newspaper Blog

    Cision manages a media research database providing detailed information
on more than 700,000 publications, reporters and editors, with over 20,000
updates to the database every day.

    The Cision Social Media Dashboard is a self-service, online portal that
delivers real-time access to social media coverage, plus analysis and
reporting tools that allow communications professionals to understand the
impact of social media activity and to take action based on those insights.
Cision also offers Social Media Daily Reports--detailed, twice-daily email
reports that monitor all relevant social media coverage, with direct links to
the online posts.

    About Cision AB:
    Cision AB is a global industry leader in business and communication
intelligence. The firm provides media research, distribution, monitoring and
communication evaluation, as well as target group identification and
distribution of information for PR and IR purposes. Cision AB has annual
revenue of SEK 1.9 billion, and has around 2,700 employees in Canada, China,
Denmark, Finland, Germany, Hong Kong, the Netherlands, Norway, Portugal,
Singapore, Sweden, Lithuania, United Kingdom, and the United States.


For further information:

For further information: Stephen Debruyn, Vice President, Marketing,
Cision, +1-312-986-4974, Web Site:

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