Industry-Specific Media Research Enables CisionPoint Users To Improve
News Coverage, Productivity, Effectiveness
CHICAGO, April 14 /PRNewswire/ -- Cision, the leading provider of media
research, distribution, monitoring and analysis services to the public
relations industry and other communication professionals, today announced
comprehensive and enhanced Premium Media Profiles of the leading journalists,
influencers and outlets who cover energy and environmental issues.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070405/NYTH008LOGO )
The enhanced Premium Energy and Environment Media Profiles -- available
to users of the CisionPoint on-demand services delivery platform -- contain
detailed intelligence on over 3,500 contacts from thousands of leading print,
broadcast, Internet and social media outlets that expressly focus on energy
and "green" topics, including energy conservation, sustainability, recycling
and related issues.
The profiles contain editors and beat reporters at broad-based media -
top daily newspapers, magazines, broadcast outlets and Internet sites - as
well as top media, sites and blogs, and freelancers that are dedicated
exclusively to energy and environmental coverage.
Contact information in the expanded profiles includes: detailed overviews
of the journalist or influencer, along with their direct quotes; biographical
information; filing deadlines; audio interviews; preferences that describe how
they want to be contacted; likes and dislikes with detailed pitching tips; and
Twitter handles where available.
Outlet information provides outlet demographics, circulation and/or
viewership numbers, ad rates, article submission policies and deadlines, and
policies for NDAs, artwork and graphics.
"Green initiatives span the largest enterprises and government agencies,
and can impact the smallest details of daily life. As a result, these trends
are being covered extensively both in mainstream news media and on the social
Web," said Ruth McFarland, Cision's senior vice president, research. "Our
Premium Energy and Environment Profiles are built to give clients superior
intelligence on finding and connecting with the best and best-known of these
"There are a broad and complex array of news sources looking for stories
in the energy and environment spaces," said Jenn Kramer, communications
manager of Public Service Enterprise Group (PSEG), one the ten largest
electric companies in the U.S. "CisionPoint's Premium Energy and Environment
Media Profiles will allow us to be more effective and productive by targeting
and personalizing our outreach."
Cision's Premium Media Profiles target the influencers and outlets that
cover specific industries and allow PR professionals to better target their
pitches. In addition to Energy and Environment, they include Business and
Finance, Consumer, Health and Science, Technology, and Travel and Tourism.
Launched in the United States in October 2007, CisionPoint rapidly became
the fastest growing on-demand PR media management dashboard application, with
more than 2,700 customers signed in its first 16 months of sales. CisionPoint
was selected a finalist in three categories -- Best On-Demand Platform, Best
Vertical Market Business Content, and Best Online News Service -- in the 2009
CODiE Award competition sponsored by the Software and Information Industry
Cision is currently rolling out CisionPoint as the standard on-demand
platform for its customers worldwide, including Fortune 500 corporations,
global public relations firms, non-profit organizations, universities, and
About Cision AB
Cision (www.cision.com) empowers businesses to make better decisions and
improve performance through its CisionPoint software solutions for corporate
communication and PR professionals. Powered by local experts with global
reach, Cision delivers relevant media information, targeted distribution,
media monitoring, and precise media analysis. Cision has offices in Europe,
North America and Asia, and partners in 125 countries. Cision AB is quoted on
the Nordic Exchange with revenue of SEK 1.8 billion in 2008.
For further information:
For further information: Andree Beckham, Director of Marketing & Public
Relations of Cision, +1-312-873-6434, firstname.lastname@example.org Web Site: