Cision Launches On-Demand Web 2.0 PR Software Platform, Cisionpoint

    Next Generation Software Delivers Real Integration in a Single Application

    CHICAGO, Oct. 22 /CNW/ -- Cision U.S. Inc. (, today
announced the launch of CisionPoint, a new integrated software platform that
delivers all of the company's media research, distribution, monitoring and
evaluation services in a single, feature-rich application. The capabilities of
Cision's media management tools and award-winning media analysis services
underscore the performance of the new integrated platform.
    (Logo: )
    Designed and built to improve the efficiency, increase productivity and
flexibility of communication processes, CisionPoint offers a wide variety of
customizable options including access to its media databases, distribution
channels, global monitoring content feeds and media analysis services -- all
within a full range of basic-to-advanced software features. The offering
delivers a unified communication dashboard that allows people, teams and
organizations to manage the communication cycle on an operational, tactical
and strategic level.
    Steve Newman, CEO of Cision North America states, "CisionPoint is the
largest project undertaken in our 75 year partnership with the PR industry.
CisionPoint began three years ago with a series of client focus groups to
develop the most sophisticated, yet usable media solution in the market. The
feedback we have received to date from our client beta testing suggests we
have exceeded our expectations."
    The CisionPoint launch stretches over several major releases throughout
2007 and 2008, designed for customization, localization and international
delivery. In its initial release, CisionPoint will contain all of the core
capabilities of its existing MediaSource applications that users rely on
today, with significant product enhancements including:

    --  Integration - CisionPoint provides a single platform to build media
        lists, distribute press releases, monitor news coverage and analyze
        campaign results
    --  Ease-of-Use and Personalization - Cision clients increase efficiency
        and productivity with access to tabbed browsing, hover text, unlimited
        workspaces, search suggestions and personalized dashboards
    --  Collaboration - with advanced project management tools users can
        create and collaborate on projects by product, business unit, client,
        or brand, while its CRM tools allow them to track and report
        meaningful interactions with media and analysts
    --  Accountability - Cision clients can demonstrate the ROI of their PR
        campaigns by easily sharing results ranging from press reports, video
        clips, article images or charts demonstrating the frequency, reach,
        tone and publicity value of their coverage.
    "CisionPoint allows me to have a hands-on approach to monitoring both
print and broadcast in one easy-to-use application. I've found the site easy
to navigate and the information is up-to-date and readily available; a must
have for any business," said Kimberly Hastings, Westcor/Macerich.
    "CisionPoint sets a new standard in the marketplace by integrating a
complete media management solution, best-of-breed software functionality and
the industry's finest media database and media content. With one point of
contact, one account and one seamlessly integrated system, communication
executives are now able to manage campaigns with greater flexibility and
efficiencies," stated Joe Bernardo, President of Cision North America.
    For more information on CisionPoint, click onto
    About Cision AB:
    Cision AB (, is a global industry leader in business and
communication intelligence. The firm provides media research, distribution,
monitoring and communication evaluation, as well as target group
identification and distribution of information for PR and IR purposes. Cision
AB has annual revenue of SEK 1.9 billion, and has around 2,700 employees in
Canada, China, Denmark, Finland, Germany, Hong Kong, the Netherlands, Norway,
Portugal, Singapore, Sweden, Lithuania, United Kingdom, and the United States.

For further information:

For further information: Mary Durkin, Vice President of Communications
for  Cision, North America, +1-212-812-3460, Web Site:                

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