Cision Launches New Cision Navigator as Indispensable Online Resource for PR Professionals

    Online Community Includes Dynamic Media Updates, Expert Articles, Media
Interviews and More

    CHICAGO, Feb. 23 /CNW/ -- Cision, the leading provider of media research,
distribution, monitoring and analysis services to the public relations
industry and other communicators, today launched a new and enhanced version of
its Cision Navigator ( website.

    Cision Navigator, an online community for public relations professionals,
now includes expert articles on communications trends and best practices, plus
insightful journalist interviews and new outlet profiles, along with its
highly popular public RSS feeds providing streaming updates on moves and
changes in thousands of media outlets.

    "The new Cision Navigator site is a superior online destination for PR
professionals striving to improve their day-to-day business performance and
overall career trajectory," said Ruth McFarland, Cision's Senior Vice
President of Research. "It's both a crucial entry point for Cision customers
to our value-added media intelligence research and services, and a go-to
online community for all communicators."

    Based on Bacon's Media Database, the most comprehensive media research
resource in North America - updated 18,000 times each day - Cision Navigator's
constantly refreshed content features free RSS feeds that update editorial
changes in special interest communities, including health care, technology,
lifestyle, and business and finance.

    Cision Navigator was originally a newsletter alerting Cision customers to
beat changes at editorial outlets covered by the Bacon's Media Database. Its
new mission is to establish an open online community that combines the daily
media updates with articles, white papers and blog posts from Cision thought
leaders, research staff and outside industry experts; social media links and
research; new outlet information; media "spotlights" on influential
journalists; and an enhanced operating platform.

    The new Cision Navigator's Web 2.0 functionality will enable subscribers
to customize site content to suit their preferences, rate articles, and create
a community that improves online dialogue among Cision, PR professionals, and
the media.

    Cision Navigator's full range of content is available free to users who
submit a simple online registration form. It's integrated with the Cision
North America web sites, providing easy access to other popular Cision
destinations, including Cision Blog. The new Cision Navigator features a
complete re-design and is based on next-generation content management system

    About Cision AB
    Cision AB ( is a global industry leader in business and
communication intelligence. The firm provides media research, distribution,
monitoring and communication evaluation, as well as target group
identification and distribution of information for PR and IR purposes. Cision
AB has annual revenue of SEK 1.9 billion, and has around 2,700 employees in
Canada, China, Finland, Germany, Hong Kong, the Netherlands, Norway, Portugal,
Singapore, Sweden, Lithuania, United Kingdom, and the United States.


For further information:

For further information: Andree Beckham, Director, Marketing & Public
Relations, Cision US, +1-312-873-6434, Web Site:

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