Enhancements Address Growing Demand for Online Broadcast Monitoring
TORONTO, June 5 /CNW/ -- Cision, formerly known as Bowdens, today
announced expansion of its MediaSource(R) Digital Broadcast Monitoring
Network, the latest advancement in television broadcast monitoring and content
tracking. Using proprietary monitoring technologies and the largest digital
broadcast monitoring network covering more than 150 television stations across
Canada, Cision identifies clients' relevant broadcast coverage which is
parsed, summarized and delivered via online portal with streaming video,
within one hour of airing.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070405/NYTH008LOGO )
This highly-customizable solution delivers only the broadcast segments
that are relevant to clients, along with speaker notes and briefings. Cision
edits all content, allowing clients to respond more quickly and leverage their
media coverage by campaign, product, business unit, competitor, spokesperson,
or any news-generating event.
"The expansion of Cision's Digital Broadcast Monitoring services is
significant, because more clients will receive their segments in a digital
format, which is clearer, sharper and more vibrant, to convey the full impact
of the media coverage," said Phil Crompton, Cision's Vice President of
Broadcast Monitoring. "Clients that have already experienced the benefits of
this new technology have remarked on its accuracy and efficiency which is four
times faster than traditional methods of monitoring."
"Relevant coverage delivered with appropriate context allows
communication professionals to effectively manage breaking news and respond
quickly," stated Cision Vice President Nicolas Sleeth, "while simultaneously
ensuring that senior management is kept informed."
About Cision AB:
Cision AB (http://www.cision.com) is a global industry leader in business
and communication intelligence. The firm provides media research,
distribution, monitoring and communication evaluation, as well as target group
identification and distribution of information for PR and IR purposes. Cision
AB has annual revenue of SEK 1.9 billion, and has around 2,700 employees in
the United States, United Kingdom, Sweden, Canada, Germany, Norway, Finland,
Denmark, Portugal, Estonia, Latvia, and Lithuania.
For further information:
For further information: Mary Durkin, Vice President, Corporate
Communications of Cision North America, +1-203-663-2430,
email@example.com Web Site: http://www.cision.com