Cision Launches Comprehensive, Enhanced Social Media Monitoring Services

    Agreement with Radian6 Adds Social Networks, Microblogs,Video- and
Image-Sharing Sites, and Forum and Opinion Sites To Blog and Traditional Media

    CHICAGO, Oct. 24, /PRNewswire/ -- Cision (, the
leading provider of media research, distribution, monitoring and analysis
services, today introduced the industry's most comprehensive suite of social
media monitoring services, empowering Cision clients to monitor in real-time
and understand the impact of the conversations taking place across the full
spectrum of social media vehicles.


    Announcing an agreement to integrate technology from Radian6
Technologies, the leading supplier of social media monitoring services for
marketing, communications and customer support professionals, Cision launched
two new services:
    --  The Cision Social Media Dashboard, a self-service, online portal that
        delivers real-time access to social media coverage, plus analysis and
        reporting tools that allow communications professionals to understand
        the impact of social media activity and to take action based on those
    --  Cision Social Media Daily Reports, detailed, twice-daily email reports
        that monitor all relevant social media coverage, with direct links to
        the online posts.

    Both services monitor public content on the full breadth of social media
outlets, including social networking sites (including MySpace), microblogs
(e.g. Twitter), video- and image-sharing sites (including YouTube and Flickr),
online forums and opinion sites, and LinkedIn Answers. In addition to
English-language sites, the services monitor social media across multiple
languages, including Spanish, French, Italian, German, simple Chinese,
Japanese, Korean and Russian.

    Clients utilizing the new social media monitoring services along with the
CisionPoint on-demand research, distribution, monitoring and analysis
dashboard services will have the industry's most comprehensive real-time
monitoring capability.

    "Cision customers already enjoyed a competitive advantage from our
ability to help them identify and monitor the myriad of important blogs and
online outlets that cover them, their competition and their industry," said
Joe Bernardo, President and CEO of Cision North America. "With these enhanced
services from Radian6, Cision now offers the only monitoring solution that
covers social networks, microblogs and the entire social media landscape - and
the only service that combines that with print, broadcast, and online news
monitoring - all from a single industry partner."

    "Cision is clearly recognized as the world leader in providing media
research, monitoring and analysis services and we look forward to expanding
that leadership within social media," said Marcel LeBrun, CEO of Radian6. "We
are also very excited about the opportunity to bring Radian6 capabilities to
Cision's vast, global customer base."

    The social media daily reports provide a cost-effective solution for
staying current on social media coverage - along with the ability to respond
appropriately. The Cision Social Media real-time Dashboard offers the ability
to analyze, share and report this data in a variety of formats as well as
identify key influencers. The dashboard furnishes additional insights through
its unique "metadata," such as comment count, unique commenters and an
"engagement score," which quantifies the extent to which commenters are
engaged on a specific piece of content.

    The services will monitor over 100 million blogs, tens of thousands of
online forums, over 20,000 online media sources, over 450 leading rich media
sites, top microblogging sites such as Twitter and Friendfeed, and LinkedIn.
They extend Cision's global leadership in delivering media research,
distribution, monitoring and measurement to the public relations industry.

    About Radian6 Technologies
    Radian6 provides the leading social media-monitoring platform for
marketing, communications and customer support professionals. The company's
flexible dashboard enables monitoring all forms of social media with results
appearing in real-time as discovered. Various analysis widgets give users the
ability to uncover the top influencers as well as which conversations are
having an impact online. Visit for more information.

    About Cision
    Cision ( improves clients' performance through integrated
services and software solutions for reputation and campaign management, media
monitoring and research of media contacts. Cision AB is quoted on the Nordic
Exchange and has approximately 17,000 shareholders. The company has around
2,600 employees and a turnover of SEK 1.9 billion in 2007. Cision operates in
the US, UK, Sweden, Canada, Germany, Norway, Finland, Denmark, Portugal,
Lithuania, the Netherlands and China and has partners in another 125


For further information:

For further information: Stephen Debruyn, Vice President, Marketing of
Cision, +1-312-986-4974, Web Site:              

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