Cision Experts to Share Insights at Industry Conferences in Autumn 2008

    Topics Include Best Practices in Digital and Global Media Measurement,
    Crisis Communications and Social Media Relations

    CHICAGO, Sept. 15 /CNW/ -- Executives and experts from Cision US, Inc.
(, the leading provider of media research, distribution,
monitoring and analysis services, will offer their insights and expertise on
best practices and trends at major North American marketing and communications
industry conferences through the fall of 2008.
    (Logo: )
    Cision keynote speakers and panel members - including Senior Vice
Presidents Norman Clements and K.C. Brown, as well as Director of Electronic
Media Heidi Sullivan and Manager of Internet Research Jay Krall - will address
hot-button issues such as:

    -- Managing the continued explosion of social media
    -- How to measure the impact of digital and global media efforts, and
    -- Crisis communications best practices.

    They will participate in:
    Communitelligence's Rethinking Communications Senior Management Summit,
September 18, 2008, hosted by Pfizer Inc. at 235 East 42nd Street, Times
Square, New York, N.Y. Norman Clements, Cision Senior Vice President, Global
Analysis Services, will deliver the afternoon (2:45 p.m.) keynote address on
the topic "The Exploding Media Universe." A frequent speaker and contributor
to a broad range of communications-related organizations, Mr. Clements has
more than thirty years of experience in journalism, public relations and
consulting. He joined Cision in 2002 as International Operations Director of
Delahaye, based in London. Previously, he was CEO of Madi HerdBuoys
Communications Group, a leading public relations firm which emerged from
Sussens Clements Maliepaard, the oldest PR firm in South Africa. He has also
held the titles of Associate Publisher, Editorial Director and Editor for a
wide variety of publications in both the United Kingdom and South Africa. For
further information on this event, please visit:
    PR News Digital PR Next Practices Summit, October 3, 2008, Grand Hyatt,
109 East 42nd Street, New York, N.Y.  From 1:45 to 2:30 p.m., Norman Clements
will headline a panel discussion entitled "Measuring New Media: It Can Be
Done." Mr. Clements and the panel will discuss how measurement of digital
media "outputs, outtakes and outcomes" can assess impact on organizational
goals, how to calculate ROI and proof of performance, how to measure the
impact of coverage in blogs and social networks, and how to allocate the right
resources to digital media measurement initiatives. For further information on
this event, please visit:
    The Conference Board's Corporate Reputation and Communication Conference,
October 21-22, 2008, Swissotel Chicago, 323 East Wacker Drive, Chicago, Ill.
At this event, Norman Clements will participate in a panel discussion on the
topic "Crisis Management and Your Corporate Reputation." For further
information on this event, please visit:
    IABC Research and Measurement Conference, co-sponsored by Cision and the
International Association of Business Communicators (IABC), October 22-24,
2008, Le Royal Meridien King Edward Hotel, 37 King Street East, Toronto,
Ontario, Canada.
    -- On October 22 from 1:30 to 4 p.m., K.C. Brown, Cision Senior Vice
President, Client Development, will lead a pre-conference workshop entitled
"Staying Afloat in a Sea of Social Media." This hands-on session is designed
to help communications professionals determine and develop the right media
strategies for both online and traditional campaigns. Mr. Brown formerly was a
Senior Vice President of Cision's evaluation and research-based consulting
arm, Delahaye, where he managed the research and advisory services group,
developed many of the firm's methodological and technological innovations, and
founded the Cision Index.
    -- On October 23 from 2:15 to 3:30 p.m., Cision's Director of Media
Research, Heidi Sullivan, will lead a breakout session on "Engaging Customers
and Critics in a Web 2.0 World." Ms. Sullivan will discuss using social media
platforms to address critics and initiate conversations; engaging social media
sites to address client communications issues and improve customer service;
and staying current on industry trends and issues using these tools.  For more
information on this event, please visit:
    2008 PRSA International Conference: The Point of Connection, co-sponsored
by Cision, October 25-28, 2008, Detroit Marriott, GM Renaissance Center,
Detroit, Mich.  On Monday, October 27 from 1:45 to 3:00 p.m., Heidi Sullivan,
Jay Krall, Cision's Manager of Internet Media Research, and Jason Falls,
Account Manager at Doe Anderson and author of Social Media Explorer Blog, will
present "Not All Blogs Are Created Equal," an enlightened look at the latest
tools and technologies that provides a clear understanding of the most
important social media blogs and platforms in an array of markets and
industries. The panelists also will discuss how the goals of a social media
program can be defined. For more information on this event, please visit:
    The Conference Board's Workshop on Corporate Communication Measurement,
November 14, 2008, Marriott East Side Hotel, 525 Lexington Avenue, New York,
N.Y. Norman Clements will lead a workshop on "Measuring Your Corporate
Reputation, Both Online and Offline."
    For more information on this event, please visit: http://www.conference-  (Due to
the length of this URL, please copy and paste it into your browser.)
    Cision ( improves clients' performance through integrated
services and software solutions for reputation and campaign management, media
monitoring and research of media contacts.  Cision AB is quoted on the Nordic
Exchange and has approx. 17, 000 shareholders. The company has around 2,600
employees and a turnover of SEK 1.9 billion in 2007. Cision operates in the
US, UK, Sweden, Canada, Germany, Norway, Finland, Denmark, Portugal,
Lithuania, the Netherlands and China and has partners in another 125

For further information:

For further information: Stephen Debruyn, Vice President, Marketing of
Cision, +1-312-986-4974, Web Site:       

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