Cision Canada Announces Major Enhancements to MediaSource Evaluation Online Measurement Solution

    New Features Enable PR Professionals to Better Analyze Coverage, Improve
    Effectiveness and Demonstrate ROI

    TORONTO, April 8 /CNW/ - Cision, the leading provider of media research,
distribution, monitoring and analysis services to the public relations
industry, today announced major enhancements to its MediaSource Evaluation
online measurement dashboard.

    (Logo: )

    MediaSource Evaluation (MSE) enables organizations to evaluate print,
broadcast and Internet news -- and understand its impact using qualitative and
quantitative metrics -- in a single, flexible software application. Its new
features include Key Performance Indicators, the Cision Impact Score, tone
metrics based on the global standard five-point scale, and expanded filtering
options such as article bylines.

    "In this time of scarce resources it has become even more imperative for
public relations professionals and agencies to clearly demonstrate Return on
Investment," said Ernie de Wal, Cision's vice president, evaluation services.
"MediaSource Evaluation enables you to accurately prove ROI through hard
metrics such as Performance Indicators -- the frequency, reach, and tone of
coverage, plus the Cision Impact Score. Its array of charts and graphic
reporting options allow you to drill down to reveal coverage details. And it
offers seamless access to qualitative news coverage analysis from Cision

    MediaSource Evaluation's reach data is based on Cision's Media Database,
the world's most comprehensive media research resource. The Cision Impact
Score is a positive or negative value (based on prominence and tone) assigned
to news coverage. Global Fortune 500 businesses have adopted the Impact Score
as a standard numerical measure of public relations' contribution to business

    In addition to its extensive analytics and user-customizable reports,
MediaSource Evaluation now gives PR professionals the ability to export data
in database format for additional analysis. The integration of MediaSource
Monitoring coverage with MSE automates the collection of data used by Cision's
team of analysis experts. Cision possesses the largest and most experienced
team of media analysts in Canada. Their comprehensive and objective analysis
is offered to clients within one business day of monitoring coverage capture.

    MediaSource Evaluation is offered in four editions to meet the budget and
analysis needs of organizations of all sizes. For more information on MSE,
rc e_evaluation_overview.asp.

    About Cision AB

    Cision ( empowers businesses to make better decisions and
improve performance through its CisionPoint software solutions for corporate
communication and PR professionals. Powered by local experts with global
reach, Cision delivers relevant media information, targeted distribution,
media monitoring, and precise media analysis. Cision has offices in Europe,
North America and Asia, and partners in 125 countries. Cision AB is quoted on
the Nordic Exchange with revenue of SEK 1.8 billion in 2008.

For further information:

For further information: Joyce Toye, Director, Marketing and Public
Relations, Cision Canada, +1-416-750-2220 x 2215, Web

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