Highest-Scoring Canadian bank tops best U.S Bank Score
TORONTO, Dec. 10 /CNW/ - CIBC (CM: TSX;NYSE) - CIBC's client website,
www.cibc.com, has received the highest score in 2007 when comparing the
overall scores of two separate studies conducted by Forrester Research Inc. in
Forrester evaluated the seven largest Canadian banks' websites for the
past two years. This year, rankings have been expanded to a separate review of
the top five U.S. banks in terms of assets.
When comparing the overall scores of the two studies, CIBC's client
website www.cibc.com, topped the scoring as the "the strongest overall site"
in the Canadian review.
In addition, "U.S. bank websites did not score as well as Forrester had
anticipated," wrote Brad Strothkamp in his November 2007 report, "2007 U.S.
Bank Public Website Rankings. CIBC topped the year's rankings by excelling in
many of the key assessment areas, including website navigation and
presentation, along with providing strong product content and tools," wrote
Strothkamp in his April 2007 report, "2007 Canadian Bank Public Website
"Our clients' are using online banking more and more because it is easy
to do and accessible anywhere 24/7," said Christina Kramer, CIBC's Executive
Vice-President, Distribution Services. "We believe being ranked the best in
the Canadian report clearly reflects our focus and investment in providing our
clients the best online service by constantly listening to their
recommendations as to how we can do better."
CIBC is a leading North American financial institution with nearly
11 million personal banking and business clients. CIBC offers a full range of
products and services through its comprehensive electronic banking network,
branches and offices across Canada, in the United States and around the world.
You can find other news releases and information about CIBC in our Press
Centre on our corporate website at www.cibc.com.
For further information:
For further information: Contact Doug Maybee, Director, External
Communications and Media Relations, CIBC, Tel: (416) 980-7458,