Canadians embracing CIBC's mobile innovations as a convenient way to
bank, trade stocks, and stay connected to their finances
TORONTO, Aug. 30, 2011 /CNW/ - CIBC today announced that it is being
recognized by Global Finance Magazine as "Best in Mobile Banking" among
North American Consumer Internet banks. This is the first year the
mobile banking category has been included in the Global Finance awards,
reflecting the emergence of mobile technology as a rapidly growing area
in North American banking.
"Our clients have embraced mobile banking and investing, and enjoy the
convenience and flexibility that comes from being able to bank or trade
on the go," said Michael Martin, Senior Vice President, Alternate
Channels, CIBC. "Being first to market on mobile innovations is key to
our strategy of investing in greater flexibility and access for our
CIBC is the leader in delivering mobile innovations to clients. In
February 2010, CIBC was the first bank in Canada to launch a mobile
banking App, and more recently launched the CIBC Mobile Brokerage App,
making CIBC the first bank in Canada to launch a mobile stock trading
App that allows clients to trade stocks on their mobile device. The
bank also offers the CIBC Home Advisor App, with free tools, advice,
and neighbourhood information to assist homebuyers in making an
informed decision when buying a home.
The recognition from Global Finance is based on criteria including
strength of strategy for attracting and servicing customers, success in
driving usage of mobile apps, and overall functionality.
"Our clients enjoy the convenience and flexibility that comes from being
able to bank or trade on the go, and we've had overwhelmingly positive
feedback from clients using our mobile apps to meet their financial
needs", added Mr. Martin. "Clients have embraced mobile innovations as
part of their everyday banking and investing activities, and we're
excited to be leading the industry in meeting the pent up demand for
mobile financial services in Canada."
With strong smartphone adoption rates and demand for greater access to
their bank accounts through mobile technology, Mr. Martin adds that
mobile innovation will continue to be important to clients. "The
convenience of being able to pay a bill while standing at the bus stop,
or making a trade in your self-directed portfolio when you are on the
go is opening up a new level of access and flexibility, and we expect
to see continued strong demand for mobile innovation in the future,"
added Mr. Martin.
CIBC (CM: TSX;NYSE) is a leading North American financial institution
with nearly 11 million personal banking and business clients. CIBC
offers a full range of products and services through its comprehensive
electronic banking network, branches and offices across Canada, and has
offices in the United States and around the world. You can find other
news releases and information about CIBC in our Press Centre on our
corporate website at www.cibc.com.
For further information:
Rob McLeod, Senior Director Media Relations and External Communications, 416-980-3714 or firstname.lastname@example.org