CHUM Television Gets Joost

    Original Content to Reach Global Online Audience through Joost(TM)

    TORONTO, March 7 /CNW/ - CHUM Television today announced that it will
partner with Joost, the first global TV distribution platform, to provide CHUM
programming to audiences around the world. This deal will deliver a generous
sampling of programming from Canada's premiere music and pop culture station
for youth, MuchMusic, as well as content from SPACE, FashionTelevision, and
CityLine - all through Joost's customizable video platform that delivers
premium video content using state-of-the-art, secure, streaming technology.
    "CHUM has always been on the front lines of the multi-platform
experience," said Roma Khanna, Senior Vice President, Content, CHUM
Television. "So it makes perfect sense for us to partner with Joost, since
their platform is all about engaging audiences and enhancing television
viewing. We're happy to be on the ground floor with Joost."
    "CHUM, and in particular MuchMusic, offers content that will have great
appeal to our anticipated audience," said Yvette Alberdingkthijm, Executive
Vice President of Content Strategy and Acquisition for Joost. "For artists and
labels, Joost provides an opportunity for fans to interact with artists like
never before. This kind of enhanced experience is the essence of Joost."
    "We're very excited to reach out to new audiences and advertisers through
Joost," said Maria Hale, Vice President, Business Development, CHUM
Television. "While the Joost model protects our content from piracy, we are
able to extend our distribution strategy online."
    The majority of CHUM content on Joost comes from MuchMusic, which
broadcasts the most interviews and performances with today's hottest musicians
and pop-culture figures in Canada. Among the offerings available on Joost will
be a who's who of international artists including Nelly Furtado, Béyonce, Red
Hot Chili Peppers, P!nk, The White Stripes, Evanescence, Broken Social Scene,
Fall Out Boy, and many, many more. MuchMusic's stellar showcase of hot
properties on Joost will also include the music-and-celebrity showstoppers
Live@Much, Intimate & Interactive, the MuchMusic Video Awards, and
MuchOnDemand; documentary shows Music Is My Life and MuchAdrenaline; as well
as youth social-issues programme MuchTalks.
    Additional content will come from: sci-fi channel SPACE; Canada's first
and only 24-hour fashion channel, FashionTelevision; and leading daytime
lifestyle program CityLine.

    -   SPACE is offering segments from shows HypaToyz, an up-close look at
        collectible toys; and From the Basement, which profiles the
        obsessions of a memorable cast of memorabilia collectors.
    -   FashionTelevision content includes full-length episodes featuring the
        designers, shows, and runway spectacles that rule today's fashion
        world, including Luciana Gimenez, Pucci, Fashion Cares, Oscar de la
        Renta, Canada's Next Top Model, and much more.
    -   Toronto's popular daytime lifestyle show CityLine, starring Marilyn
        Denis, contributes full episodes dedicated to home improvement and
        decoration, as well as clips from engaging guests.

    More content will be added to Joost on an on-going basis.
    Joost is currently available in limited beta and will launch to the world
in the first half of 2007.

    About CHUM Television

    CHUM Television is a division of CHUM Limited, one of Canada's leading
media companies and content providers, which owns and operates 34 radio
stations, 12 local television stations and 21 specialty channels, as well as
an environmental music distribution division. Through international format
licenses and program sales, CHUM's original content is seen in over 120
countries worldwide and is distributed via new media platforms, including
interactive television, wireless services and exclusive CHUM-branded Internet

    About Joost(TM)

    Joost(TM) provides a new way of watching TV that combines the best of
full-screen television entertainment with online interactive and community
benefits to bring an unprecedented selection of video content to viewers
anytime, anywhere. Joost is based on a state-of-the-art, secure, peer-to-peer
streaming technology.

For further information:

For further information: CHUM Television: Scott Campbell, (416) 591-7400
x2794,; Joost: Brian Baumley, (212) 798-9813,

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