Chronicle of Higher Education Moves Onto Nstein's Web Content Management Solution

    Nstein's WCM & TME Crucial to Providing New Products/Revenue Streams

    MONTREAL, Oct. 30 /CNW Telbec/ - Nstein Technologies Inc.
(TSX-V: EIN), a leader in digital publishing solutions for newspapers,
magazines, and online content providers, announced that The Chronicle of
Higher Education has chosen Nstein Technologies WCM (Web Content Management)
and TME (Text Mining Engine) to upgrade its entire editorial and web
operations for its two publications.
    Founded in 1966, The Chronicle of Higher Education provides news,
information, and job listings for college and university faculty members and
administrators. Its sister publication, The Chronicle of Philanthropy, founded
in 1988, covers news of fund raising, donors, and charitable causes.
    Always on the forefront of technology, The Chronicle first appeared on
the Internet as a Gopher service in 1993, and then on the Web two years later,
making it one of the very first papers to do either. The Chronicle of
Philanthropy went online in 1997. The sites are operated by a home-grown
system that has been in use since 1995. It now handles more than 1.5 million
monthly visitors and provides the primary job board for higher education.
Additionally, both sites offer daily, monthly, and annual subscriptions to
premium content.
    Although the sites are successful, The Chronicle has been seeking a new
system that incorporates modern content-management techniques, eases the
process of publishing on the Web, and expands the newspapers' Internet
offerings, both for readers and for advertisers. Further, The Chronicle was
eager to adopt Nstein's TME to automate tagging and associate relevant content
with relevant job listings and other advertising. With Nstein's WCM 4, editors
will have a streamlined back end that will allow them to create, modify and
manage content from this system - and push content to any digital channel -
including print, Web, e-mail newsletters, or mobile.
    "The attraction to Nstein was three-fold," said Phil Semas,
Editor-in-Chief. "We loved the openness and flexibility of the CMS - this will
allow us to continue adding new modules as technologies become available. The
text mining will automatically tag content for us, allowing us to associate
content. But, really, what was impressive is how Nstein tied the text mining
into the CMS so that editors can see the suggested tags and associated
stories. We're giving our editors and business managers an incredible tool
that empowers them - without putting more work on their plates."
    "The Chronicle is such a success story. With its early entry onto the
Internet, it has been pushing the envelope, trying and perfecting new business
models, and, as a result, literally owns the education and philanthropy
markets," said Luc Filiatreault, President and CEO of Nstein Technologies. "By
providing the Chronicle with this editorial-centric content management
solution, Nstein will be enabling their very forward thinking editors with
even more services to their loyal followers, and in turn drive more page views
and more revenue."
    Nstein Technologies is the online provider of choice for many of the
world's leading media companies, including: Condé Nast, Reed Business
Information, Transcontinental Media and ImpreMedia.

    About Nstein Technologies Inc.

    Nstein Technologies (TSX-V: EIN) develops and markets multilingual
solutions that power digital publishing for the most prestigious newspapers,
magazines, and content-driven organizations. Nstein's solutions generate new
revenue opportunities and reduce operational costs by enabling the
centralization, management and automated indexing of digital assets. Nstein
partners with clients to design a complete digital strategy for success using
publishing industry best practices for the implementation of its Web Content
Management, Digital Asset Management, Text Mining Engine and Picture
Management Desk products.

    - The TSX Venture Exchange does not accept responsibility for the a
      dequacy or accuracy of this release.

    - The financial value of the contract, on an individual basis, is not
      financially material to the affairs of Nstein Technologies Inc. The
      specific financial terms of the contracts can not be disclosed since
      knowledge of these transaction terms could represent a significant loss
      of competitive advantage to the Company as competitors would gain
      access to its pricing model. The Company believes that the disclosure
      of agreements by means of a press release is necessary to demonstrate
      the ability of the Company's technology to meet the requirements of its
      potential clients in the publishing, media and entertainment
      industries. Further, the completion of these types of agreements
      demonstrates the ongoing ability of the Company to capture an
      increasing share of this market and generate market acceptance for its
      products. The software license revenues resulting from this contract
      were included in the Company's third quarter results (quarter ended
      September 30, 2008).

    - Any statement that appears prospective shall not be interpreted as

For further information:

For further information: Investor Relations: Bruno Martel, Chief
Financial Officer, Nstein Technologies, Inc., (514) 908-5406,; Media: David Crouy, Marketing Director, Nstein
Technologies Inc., (514) 908-5406,

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