Christmas Seals on a breakaway this holiday season

    TORONTO, Nov. 26 /CNW/ - The Lung Association's 99th annual Christmas
Seal Campaign is now underway. This year's colourful Seal depicts a great
Canadian tradition: kids getting ready to play a game of shinny on the local
frozen pond. The Seal, by sports artist Shirley Deaville, is appropriately
named Holiday Ice.
    For nearly a century people across Ontario have been decorating their
packages with Christmas Seals as a way of spreading the holiday spirit to
friends and family. The Christmas Seal Campaign funds The Lung Association's
many programs and services that help improve lung health for people of all
    Ten year old Kyle Clarke is one of the people who will directly benefit
from Christmas Seal Campaign. Kyle lives with severe asthma. He must check his
lung capacity three times every day through his Peak Flow Metre and take
medication at least four times daily. In the last three years, Kyle has been
admitted to hospital four times, with an average stay of seven to nine days.
But these challenges don't hold back this Triple A hockey player who thrills
at playing with his team, the Mississauga Rebels.
    Kyle and his family have learned to control his asthma through the help
of The Lung Association. And for Kyle, more control means more ice time.
    Individuals interested in ordering Christmas Seals can call
1-866-333-4045 or email

    About the Christmas Seals Tradition:

    Christmas Seals had its humble beginnings in Copenhagen as Einar
Holboell, a postal worker back in 1903, thought of placing an extra stamp on
letters to support underprivileged children. The idea was widely accepted and
with funds from the first two Christmas Seal Campaigns they started building
two hospitals for treating children with tuberculosis. News of the success
quickly travelled to Canada, where The Lung Association adopted the campaign,
which today supports a wide variety of programs and services in an effort to
improve lung health. Organizers in Ontario hope to raise $1 million from the
Christmas Seals Campaign this year.

    About The Lung Association:

    The Lung Association is one of Canada's oldest voluntary, not-for-profit
health-promotion organizations. The Lung Association is concerned with the
prevention and control of asthma, chronic lung disease caused by smoking and
with air quality and its effect on lung health. The Ontario Lung Association
was incorporated in 1945, and has community offices across the province. Visit
The Lung Association online at, or call 1-800-972-2636 for more

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Karen Petcoff, The Lung Association, (416)
864-9911 ext 283

Organization Profile

The Lung Association

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890