Christmas and New Year Holiday for stores owned and operated by Provigo, member of the Loblaw Group

    MONTREAL, Dec. 5 /CNW Telbec/ - As the Holiday season approaches, Provigo
announces that it will be closing stores that it owns and operates as part of
the Loblaw Group on Christmas and New Year allowing its employees to celebrate
with their families. The December 25, 2007 and January 1, 2008 holidays affect
nearly 20,000 employees and more than 200 supermarkets from the Loblaws, Maxi,
Maxi & Co and Provigo banners in Quebec. However, stores located within target
tourist zones will remain open.
    Because Christmas and New Year fall on a Tuesday, the company believes
that most of its clientele will have enough time to do their shopping since
many will be take advantage of Saturday and Sunday holidays, and some may even
be off on Monday. Stores will provide full staff service until 5:00 PM on both
December 24 and 31, 2007. We've communicated this information to all employees
of the group's various banners and people from the Provigo banner invited its
store owner-merchants to do the same. In fact, almost 80% have informed us of
their intention of closing while others are waiting for a reaction on the part
of their competitors. Our customers are always at the heart of our concern,
and we believe that our clientele will, for the most part, approve of this
decision knowing that our staff will be providing full service December 23,
24, 26, 27, 28, 29, 30 and 31, as well as January 2, 2008.

    For information about Loblaws, Maxi, Maxi & Co and Provigo store hours
during the Holidays, we invite our clientele to visit these websites, and or to contact Customer Service
at 1-800-567-8683. Loblaws, Maxi, Maxi & Co and Provigo banners are part of
the Quebec landscape thanks to its wide network of stores. They are operated
by Provigo, member of the Loblaws Group, the largest food retailer in Quebec
and Canada.

For further information:

For further information: Josée Bédard, Senior Manager, Corporate
Affairs, Provigo inc., 1-800-361-1168, ext. 6142, (514) 383-8800, ext. 6142

Organization Profile

Provigo, membre du groupe Loblaw

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