Choclair Gets Forked Up With

    TORONTO, Feb. 29 /CNW/ - proudly presents the "The Choclair
Experience", featuring Canadian rap/hip hop star, Choclair. The 28 city tour
began February 27th in Whistler, British Columbia and will end on April 12th
in Fredericton, New Brunswick.
    The Pimp My Lift brand was launched in 2007 by MasterLift, a Canadian
forklift manufacturer and dealer, and has enjoyed tremendous success to date.
Pimp My Lift has developed a growing following on its website, where visitors
virtually create their own "pimped out" forklift, choosing everything from
custom flames, exhaust pipes and chrome rims to 8-ball shifters. There's also
the option to post the designed forklift on the website for the chance to win
    Choclair, who has won 4 Juno Awards which honour the very best in
Canadian music, was very excited at the opportunity to collaborate with "Having grown up around blue collar workers and forklifts,
there's this 'cool' factor surrounding the brand and it speaks to the audience
I'm reaching out to," states Choclair. "Music is about individuality and
self-expression, just like Pimp My Lift. I'm thrilled to be involved in
something that captures the spirit of individual character, creativity and
    Imagine a DJ with turntables on the forks of the customized forklift on
stage surrounded by models dancing to the Choclair beat. These pimped out
forklifts will be featured on stages throughout the tour.
    "We're thrilled to bring our global Pimp My community and
Choclair's Canadian fan base together for this very exciting event," says Gary
Wilson, President of MasterLift. "One branding opportunity we are looking
forward to is the combined Pimp My and Choclair Experience clothing
    For more information on the "The Choclair Experience" tour or Pimp My
Lift, visit

    About Pimp My Lift is a brand of MasterLift ( MasterLift
is a full service forklift dealership that also provides forklift buyers and
operators with the ability to completely customize and accessorize their
forklifts. MasterLift's customer-driven philosophy sets it apart from other
forklift manufacturers and dealerships.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: or contact: Gary Wilson,
President, MasterLift, T (905) 823-5222, E

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