China Leisure Sports Administrative Center and WPT Enterprises, Inc. Announce Their Partnership to Build First National Poker Competition in China




    The 5-Year Agreement grants World Poker Tour the Title Sponsorship and
Marketing Partnership to Develop and Promote China National Traktor Poker Tour

    BEIJING, August 6 /CNW/ - China Leisure Sports Administrative Center
(CLSAC), the national Sports Federation governing Leisure Sports under the
China State Sports Administration, announced today that it will launch the
first National Traktor Poker Tournament in China and has selected WPT
Enterprises, Inc. (NASDAQ:   WPTE) as the exclusive marketing partner for the
Tour. The unprecedented five-year partnership is a landmark agreement in China
Leisure Sports history and will focus on growing the sport of Traktor Poker,
known as Tuo La Ji, China's most popular poker game.

    In order to better develop this folk sport in China and to satisfy the
people's request for enhanced sports entertainment, CLSAC adopted "Rules of
Traktor Poker Competition" in 2002. This unified the many local styles of play
allowing for better management of the sport and a more even playing field for
competitors.

    Coincidentally, that same year, the World Poker Tour televised
tournaments began production in the United States, reinventing poker as a
sport and igniting a global television phenomenon.

    The partnership will help CLSAC further promote the Traktor Poker Sport,
create a more entertaining game for the people, and provide integrated sports
marketing support via television production, media, sponsorship and
merchandise. The agreement marks the first time that the CLSAC will organize
such a Tour.

    "This marketing partnership with the WPT is a serious commitment for the
CLSAC," said Mr. Hu Jianguo, Director General of CLSAC, "WPT's skills and
experience in expanding the popularity of the Sport in the US through creative
television and marketing strategies will help us accelerate the growth of the
Sport here in China. We look forward to a long-term partnership with the WPT,
expanding this unique Sport and showcasing the wisdom and teamwork skills of
the Chinese people to the world."

    "WPT is honored to be the marketing partner chosen by the CLSAC for the
China National Traktor Poker Tour," said Steve Lipscomb, CEO of WPT
Enterprises. "Poker, especially Tuo La Ji Poker, requires a great amount of
skill and passion, both key ingredients in creating dynamic and engaging
sports television. We look forward to applying our expertise revolutionizing
televised Poker in the United States to help bring this exciting Sport to
Chinese television for the first time."

    CLSAC will launch the first Season of the Tour in the fall, which is
anticipated to visit up to 15 locations around China, including the online
preliminary organized on and by www.ourgame.com, culminating in the Grand
Final in early 2008. CLSAC and WPTE will collaborate in development of unique
TV production and marketing platforms to support the Tour.

    The WPT China office opened this month in Beijing and set up the official
tour website at www.wptpoker.com.cn.

    WPTEG Safe Harbor Language

    The Private Securities Litigation Reform Act of 1995 provides a "safe
harbor" for forward-looking statements. Certain information included in this
press release (as well as information included in oral statements or other
written statements made or to be made by WPT Enterprises, Inc.) contains
statements that are forward-looking, such as statements relating to the
expansion of WPTE's brand licensing, the development of new television and
film projects, the development of WPTE corporate sponsors and other business
development activities, as well as statements regarding other capital
spending, financing sources and the effects of competition. Such
forward-looking information involves important risks and uncertainties that
could significantly affect anticipated results in the future and, accordingly,
such results may differ from those expressed in any forward-looking statements
made by or on behalf of WPTE. These risks and uncertainties include, but are
not limited to, WPTE's significant dependence on the Travel Channel as a
current source of revenue and GSN as a future source of revenue, and the risk
that GSN will not exercise its options to air season of the WPT series beyond
Season VI; difficulty of predicting the growth of our online gaming business,
which is a relatively new industry with an increasing number of market
entrants; reliance on the efforts of CryptoLogic to develop and maintain the
online gaming website in compliance with WPTE's business model and applicable
gaming laws; the potential that our television programming will fail to
maintain a sufficient audience; the risk that competitors with greater
financial resources or marketplace presence might develop television
programming that would directly compete with WPTE's television programming;
the risk that WPTE may not be able to protect its entertainment concepts,
current and future brands and other intellectual property rights; risks
associated with future expansion into new or complementary businesses; the
termination or impairment of WPTE's relationships with key licensing and
strategic partners; and WPTE's dependence on its senior management team. For
more information, review WPTE's filings with the Securities and Exchange
Commission.

    WPT Enterprises, Inc. (NASDAQ:   WPTE)

    MULTIMEDIA AVAILABLE:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5465588




For further information:

For further information: For inquiries in the United States: WPT
Enterprises, Inc. Lyndsay LaGree, +01 323-330-9876 llagree@worldpokertour.com
or For inquiries in China: WPT China Jimmy Shang, +86 10-6501-8298
jimmy@wptchina.com.cn or CLSAC Xing Xiaoquan, +86 10-8718-2191
darts@263.net.cn

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