Children's Miracle Network to benefit from Blizzards in August



    Country singer Carolyn Dawn Johnson named honorary spokesperson
    of annual Dairy Queen(R) Miracle Treat Day

    BURLINGTON, ON, Aug. 7 /CNW/ - When is a mass of summer blizzard activity
throughout Canada and the United States a good forecast? On Thursday,
August 9, because it's not about the weather; it's about helping kids in need.
That's the day Dairy Queen(R) will host the 2nd-annual North American "Miracle
Treat Day" to benefit Children's Miracle Network. Miracle Treat Day began as a
Canadian initiative to raise funds five years ago and was so successful that
the concept was adopted by Dairy Queen locations across the US.
    During Miracle Treat Day, participating Dairy Queen and DQ Grill &
Chill(R) locations will donate proceeds from every Blizzard(R) sold to
Children's Miracle Network, a non-profit organization dedicated to saving and
improving the lives of children by raising funds for 14 Canadian children's
hospitals, and a total of 170 children's hospitals across North America.
    Carolyn Dawn Johnson, a national goodwill ambassador for Children's
Miracle Network, is this year's honorary spokesperson for Dairy Queen's
Miracle Treat Day. Johnson, a popular country pop singer, was raised in
Deadwood, Alberta. She has worked with the Children's Miracle Network since
2003. Johnson will be part of this year's Country Music Association Awards in
September, where she won last year's Female Artist of the Year Award.
    "Miracle Treat Day is about raising funds for children's hospitals across
Canada," said Johnson. "If you want to do something for your local children's
hospitals, buying a Blizzard on August 9th is an easy and delicious way to
make an impact."
    Dairy Queen has been a supporter of Children's Miracle Network since
1984, raising more than $65 million during that time.
    "Carolyn's songs and voice have been inspiring her fans for years," said
Jean Champagne, COO for International Dairy Queen. "We are proud to have her
as our honorary spokesperson. Canada raised $1.5 million through last year's
Miracle Treat Day and Carolyn's here to help us beat that amount this year."
    Instead of snow-filled blizzards, Dairy Queen will serve up a variety of
Blizzard Flavour Treats during Miracle Treat Day including the August Blizzard
of the Month, Oreo(R). The Oreo Blizzard debuted in late 1985, the Blizzard's
inaugural year, and to this day remains the most popular flavour.
    For more information about Dairy Queen or to find a location, visit
www.dairyqueen.com. To join the Blizzard Fan Club, log on to
www.blizzardfanclub.com. The DQ site for kids 13 and younger is
www.thedqcentral.com.

    About IDQ:
    ----------
    International Dairy Queen (IDQ), which is headquartered in Minneapolis,
Minn., develops licenses and services a system of more than 5,600 Dairy
Queen(R) stores in the United States, Canada and other foreign countries,
offering dairy desserts, hamburgers, hot dogs and beverages. IDQ is part of
the Berkshire Hathaway family, a company owned by Warren Buffett, the
legendary investor and CEO of Berkshire Hathaway. Following the successful
roll out of DQ Grill & Chill(R), Dairy Queen's quick-service food concept that
features an all new expanded menu and newly designed restaurant interiors,
Dairy Queen began testing the DQ(R) Orange Julius(R) concept in August 2005.
DQ Orange Julius blends a sleek, new look with the feel of a traditional ice
cream treat shop and offers an expanded treat menu that includes traditional
DQ favorites, the Orange Julius line of smoothies and fruit drinks, and new
signature desserts and sundaes.

    About Children's Miracle Network:
    ---------------------------------
    Children's Miracle Network is a non-profit organization dedicated to
saving and improving the lives of children by raising funds for children's
hospitals across North America. Each year the 170 Children's Miracle Network
hospitals provide the finest medical care, life-saving research and
preventative education to help millions of kids overcome diseases and injuries
of every kind. For more information, visit www.childrensmiraclenetwork.org.





For further information:

For further information: Francesca Iacobelli, Luciana Tuzino, Media
Profile, Francesca@mediaprofile.com, Luciana@mediaprofile.com, (416) 504-8464

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DAIRY QUEEN CANADA

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