Concept developed in Brazil reflects global trends in design and
SAO PAULO, Brazil, Oct. 27 /CNW/ -- General Motors revealed the Chevrolet
GPiX crossover coupe concept today at the 25th edition of the Sao Paulo
International Auto Show. The Chevrolet GPiX concept was developed by General
Motors Design in Brazil and represents a potential new segment for GM in the
The GPiX concept features a two-door body style with high ground
clearance appropriate for the types of roads and conditions found in emerging
markets. "It offers the sporty design and versatility necessary for a country
with the continental dimensions of Brazil," said Carlos Barba, General
Director of Design for GM Latin America, Africa and Middle East.
GPiX also combines Chevrolet's global design "DNA" with the cost-benefit
proposition necessary to compete in today's emerging markets. Jaime Ardila,
President of General Motors Brazil and Mercosur said, "With this project, the
Chevrolet GPiX concept could result in the development of many models for
Brazil and the Mercosur region."
Dynamic and daring design
The GPiX concept draws attention with its strong profile and a lateral
waistline that exudes dynamism. Its daring front end is highlighted by the
famous Chevrolet gold bowtie in the front grille and LED headlamps. The 17-
inch mixed-use wheels and tires add a rugged look to the crossover coupe. And,
the panoramic glass roof provides maximum light in the passenger compartment
and increases the sensation of space.
Versatile on the inside with space for four
The GPiX concept stands out even more for its versatility and technology.
Its interior is functional with seating for four. All seats fold and the floor
panel is flat, which increases spaciousness.
The instrument panel has a modern design, with easy-to-read digital
displays. The multifunctional steering wheel has a completely new design and
is made for total driver-car interaction. The driver can easily use the
connectivity and entertainment systems available, such as Bluetooth(R), hand-
held computers, CD player and MP3 player, among others.
It also includes features that customers have come to expect in
production of Chevrolet vehicles offered in Brazil, such as air conditioning,
power steering and power windows.
The name GPiX is a pseudonym for Global Image. "G" for global and "Pix"
meaning "picture" or "image."
GM Design Center in Brazil
GM's Design Center in Brazil is one of 11 GM studios around the world.
Its facilities are being expanded to meet increased responsibilities in the GM
global development process.
GM is investing US$36 million to expand the facilities, acquire new and
more modern equipment and hire new professionals. When complete, the GM Design
Center in Brazil will triple in size from 3,000 sq.m. to 9,150 sq.m. and
the staff will increase from 79 to 190 professionals.
The Design Center, which was already one of the most modern in Brazil,
will also add next generation equipment to its "3D" virtual reality facility
to become the most advanced studio in the country and on par with any
automotive design studio in the world.
General Motors Corp. (NYSE: GM), the world's largest automaker, has been
the annual global industry sales leader for 77 years. Founded in 1908, GM
today employs about 266,000 people around the world. With global headquarters
in Detroit, GM manufactures its cars and trucks in 34 countries. In 2007,
nearly 9.37 million GM cars and trucks were sold globally under the following
brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Hummer, Opel,
Pontiac, Saab, Saturn, Vauxhall and Wuling. More information on GM can be
found at www.gm.com.
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For further information:
For further information: Patrick Morrissey, GM Latin America, Africa and
Middle East, +1-954-471-8104, Patrick.firstname.lastname@example.org; Renato Acciarto, GM
Brazil, +55-11-9940-2761, Renato.email@example.com, both for General Motors