EARLY TO RISE OR LATE TO BED... STAY INFORMED WITH CHCH!
TORONTO, June 7, 2011 /CNW/ - Today Channel Zero announced plans for the
launch of CHCH's Morning Live First Edition — the first morning show to hit the airwaves at 4am in Canadian history!
Geared to the earliest of the early risers and perfect for commuter
nation, Morning Live First Edition will get viewers up, prepped for the day and out the door on time. It
caters not just to suburban commuters and predawn shift workers, but
also to grateful insomniacs, first responders, parents of infants and,
yes, even the occasional late-night club-hopper. Morning Live First Edition will air weekdays from 4-5:30am ET and is slated to launch early this
Fall on CHCH. While new to Canada, "early early" morning shows are now the norm
throughout the U.S., airing in markets of all sizes.
"On the heels of its 10th anniversary, CHCH Morning Live will soon enjoy an opening act," said Mike Katrycz, CHCH News Director. "For the past decade, viewers
across the province have woken up with Morning Live and relied on us
for the information they need to get their day started. Morning Live First Edition will boast a new morning team (to be announced later this summer), and
will serve up breaking news, weather, traffic, sports and entertainment
information — earlier than any other station in the country."
"An earlier start time spurs rating gains later in the morning, like a
snowball rolling down a steep hill. It creates more opportunity to
reach viewers in the morning and that's what our customers have asked
us for," said Chris Fuoco, Vice President Sales and Marketing, Channel
Zero Inc. "Audiences on Morning Live are up 88% year over year1, and we don't see this slowing any time soon. While the Internet is
changing television viewing habits across the board, early morning
newscasts buck the trend. In the morning, you're less likely to be
getting online — you're getting up, putting on your pants, grabbing
some breakfast, watching the news, and heading out the door."
This Fall, CHCH continues its tradition in news excellence. Currently
airing 76.5 hours of local news every week — the addition of Morning Live First Edition takes the total weekly hours count up to 84 — more than any other local television
station in North America. Just another example of how Channel Zero
continues to push the envelope in Canadian broadcasting.
CHCH started broadcasting in 1954 and is proud to be the news leader for
Hamilton and the surrounding Halton and Niagara regions. CHCH produces
more original news programming than any other local television station
in North America. With a primetime line-up anchored by movies, news
magazine shows, and hit dramas, CHCH is available to over 92% of
Ontario households and is viewed by millions nationally each week.
About Channel Zero
Established in 2000, Channel Zero Inc. is an independent Canadian
broadcaster that owns two specialty channels, Movieola—The Short Film
Channel and Silver Screen Classics, and two over the air channels, CHCH
in Hamilton and Métro14 in Montréal (CJNT). In 2006 Channel Zero
started Ouat Media — a Toronto-based company that specializes in the
worldwide distribution of award-winning short and feature films.
1Source: BBM Canada Hamilton CMA, Morning Live % Growth, Weeks 1-26 2010
-11 vs. 2009-10
SOURCE Channel Zero Inc.
For further information: