CFL Board Announces New Commissioner

    Mark Cohon appointed 12th Commissioner of the Canadian Football League

    TORONTO, March 28 /CNW/ - The Canadian Football League (CFL) announced
today that Mark Cohon has been appointed the 12th Commissioner of the CFL. The
announcement was made by the League's Board of Governors' Chair Gene Dunn at
the Intercontinental Toronto Centre.
    "On behalf of the Board, I am extremely pleased to announce Mark Cohon as
the new Commissioner of the Canadian Football League," said Mr. Dunn. "Mark
has a great track record in sports and business development and brings the
right experience, energy and perspective to help ensure we build on the
League's current success and continue to drive the business forward."
    "I am absolutely thrilled about this opportunity and look forward to
leading one of Canada's oldest and most treasured traditions. Very few times
in life do chances like this come up and I can't wait to get started," said
    Cohon comes to the CFL with more than 15 years' expertise in sports
marketing, business development, ticketing, sponsorship and television sales.
As Vice President of Business Development with the National Basketball
Association, Cohon oversaw the League's international marketing efforts. Prior
to that, Cohon was Director of Corporate and Game Development for Major League
Baseball International where he was responsible for generating revenues and
brand exposure, managing multi-million dollar sponsorships and creating game
development activities around the world.
    "We were impressed with Mark's proven ability to build brands and grow
revenues. This combined with his determination and passion for sport will be a
great asset to the CFL as we continue to look for new ways to enhance our
game, grow our business and provide CFL fans with the very best of what our
game has to offer," Mr. Dunn added.
    Cohon's experience also includes partner negotiations and business and
retail strategy development as Chief Development Officer at Petopia Inc. Most
recently, Cohon was President and Chief Executive Officer of AudienceView
Software Corporation, a global software company for the sports, arts and
entertainment industries.
    He is active within the community with leadership positions including
Chairman of the Ontario Science Centre and a member of the Board of Directors
for Katimavik, Canada's leading youth services organization. Cohon was also
recognized with Canada's 'Top 40 Under 40' honours in 2005.
    Commissioner Cohon's appointment follows an extensive and thorough search
process, led by a special committee of the Board with support from a leading
executive recruitment firm. Cohon will assume his duties at the League office
as Commissioner on April 17th.

    About the Canadian Football League

    Building on a strong past toward a stronger future, the Canadian Football
League (CFL) celebrates the best of Canada's game with fans across the nation.
The 95th Grey Cup will be played in Toronto, Ontario on November 25, 2007.

For further information:

For further information: Perry Lefko, Communications Director, CFL, P:
(416) 865-2652, E:

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