BURLINGTON, ON, June 16 /CNW/ - Starting this month, IKEA will only sell
and serve certified coffee at all its stores and offices globally. To ensure
that all coffee sold and served at IKEA is produced under socially and
environmentally responsible conditions, IKEA has decided to strictly use UTZ
Certified coffee. UTZ Certified is an independent not-for-profit organization
that sets a standard for responsible coffee growing and sourcing. This
recognized and trustworthy certification traces all coffee back to the
plantations and ensures plantation workers' families have access to reasonable
housing, healthcare and education for their children. UTZ Certified also
requires that plantations have a low impact on the environment and that
farmers minimize the use of energy, water, and work to prevent soil erosion.
"The decision to only offer UTZ certified coffee is an example of IKEA's
commitment to have a positive impact on people and the environment," says
Madeleine Lowenborg-Frick, Corporate Communications Manager, IKEA Canada. "It
is important to us that we're providing our customers with a high-quality and
great tasting product, while ensuring that it is produced under socially and
environmentally responsible conditions."
UTZ Certified IKEA coffee caters to all types of palates. The filtered
coffee - known to be the most common coffee in Sweden - includes the following
blends: BRYGGKAFFE MELLANROST (filter coffee medium roast), Ekologiskt
BRYGGKAFFE MELLANROST (organic filter coffee medium roast), BRYGGKAFFE
MORKROST (filter coffee dark roast), ESPRESSO-KAFFE (espresso) and KAFFE HELA
BONOR MORKROST (coffee whole beans dark roast). Each distinctive roast offers
customers a variety of flavours without sacrificing taste or inflating prices.
IKEA coffee will ensure that you have an authentic Swedish "fika" break
(coffee break) to help you get through your day.
All coffee sold from an UTZ Certified farm or cooperative is registered
in a web-based system. An identification number travels along the coffee chain
to the roaster. Consumers are then able to track the origins of their coffee
packages and learn more about the plantation that produced the coffee package
bought in the Swedish Food Market at www.utzcertified.org/IKEA.
IKEA is a leading home furnishings retailer with 260 stores in 36
countries worldwide, which are visited by 522 million people every year. IKEA
Canada has 11 stores which are visited by over 25 million people every year.
Last year the ikea.com websites attracted 450 million visitors. Founded in
1943, IKEA's business philosophy is to offer a wide range of products of good
design and function at prices so low, the majority of people can afford them.
For more information on IKEA, please visit: www.ikea.ca.
ABOUT UTZ CERTIFIED
UTZ CERTIFIED is one of the largest coffee certification programs in the
world. UTZ CERTIFIED provides independent assurance of responsible production
and sourcing. UTZ creates opportunities for farmers to improve business
practices and meet market expectations. And UTZ is a credible trust mark for
brands to meet their customers' expectations regarding social and
For further information:
For further information: Stefanie Niewada, Optimum Public Relations,
(416) 934-8020, email@example.com; Nick Cowling, Optimum Public
Relations, (416) 934-8011, firstname.lastname@example.org; Madeleine
Lowenborg-Frick, IKEA Canada, (905) 637-9440 x6378, email@example.com