Cerebral Palsy Association in Alberta Launches the Go Green Beverage Container Recycling Program

    EDMONTON, April 30 /CNW/ - On Friday May 1st at 3pm, the Cerebral Palsy
Association in Alberta (CPAA) will be launching their new revenue generating
partnership with the Alberta Beverage Container Recycling Corporation (ABCRC)
entitled Go Green with CPAA. The launch will be held as part of CPAA's Open
House event in Edmonton, on the same day.
    At a time when many not-for-profit organizations are feeling the effects
of the economic downturn, this program will assist CPAA in creating a life
without limits for people with cerebral palsy and other disabilities.
    "The Go Green Beverage Container Recycling Program is the perfect way for
the community to show their support without having to open their wallets,"
says CPAA Executive Director, Janice Bushfield. "It's a win-win situation.
CPAA is able to continue providing quality programs and services to its
members while addressing growing environmental concerns."
    The CPAA will operate this program through various methods; residential
home pick ups, receptacles for use in offices, schools, lunchrooms, businesses
as well as community events. Revenues generated from this initiative will
support programs and services offered to persons with cerebral palsy and other
    "ABCRC is thrilled to be partnering with the Cerebral Palsy Association
in Alberta," said Guy West, President of ABCRC. "It is our goal to create
partnerships that not only seek to help generate revenue for organizations
like CPAA, but also to raise awareness and participation for beverage
container recycling in Alberta."

    ABCRC is a provincially incorporated not-for-profit product stewardship
corporation. Their mandate is to be the agent for the beverage manufacturers
to operate a common collection system for registered containers, to be
responsible for recycling beverage containers, to comply with regulation and
BCMB by-laws, and to promote the economic and efficient collection of beverage
containers. In 2004, ABCRC created the Community Champions Program, which is a
partnership program that helps organizations, just like CPAA, raise awareness
of beverage container recycling throughout the province. Since then, more than
21 million containers have been diverted from landfills and communities have
received the consequential financial benefit. For more information:

For further information:

For further information: Diane Bukmeier, Director of Operations, CPAA,
(780) 477-8030, diane@cpalberta.com; Cherie Cohen, VP, Communications &
Marketing, ABCRC, (403) 264-0170 x223, ccohen@abcrc.com

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