Cell phones and computers a major source of pain

    Three in four Canadians suffer from muscle pain
    39% blame technology as reported in a RUB A535/Pollara Pain Poll

    TORONTO, Oct. 2 /CNW/ - A new poll by RUB A535 and Pollara shows muscle
pain is far from an isolated problem, with 73 per cent of Canadians saying
they suffer from back, neck, joint or general muscle pain. And technology is a
big part of the blame, with 39 per cent of respondents saying computers and
cell phones are the cause.
    "Technology makes our lives easier in a lot of ways, but Canadians are
telling us it comes with a price. Four in ten muscle pain sufferers say these
new technologies contribute to pain," said Nicole Noxon, Vice President of
Pollara, the leading Public Opinion and Market Research firm that conducted
the survey.
    Women were especially likely to blame technology for their suffering in
the RUB A535/Pollara Pain Poll. Forty-five per cent of female respondents said
technology use played a role, compared with 31 per cent of male respondents.
    Roughly one-half of chronic pain sufferers (51 per cent) said the pain
negatively affects their quality of life. And while the majority (53 per cent)
say they suffer on a daily basis, treatment occurs far less often. Just 25 per
cent of pain sufferers use oral medications on a daily basis. And though
topical analgesics are growing in use due to recent concern about oral
medications, only 6 per cent of Canadians use them on a daily basis.
    The good news is there is now a new and effective Canadian solution to
help treat these areas of pain. The new RUB A535 ProHeat heat wraps provide up
to 8 hours of continuous heat, providing temporary relief from back, neck,
shoulder and wrist pain. These new air-activated heat wraps are easy to apply,
odourless, discreet and comfortable to wear. It's like having car seat warmer
delivering gentle warmth all day. Clinical evidence shows that the use of
continuous low heat significantly reduces acute low back pain and improves
occupational performance of employees in physically demanding jobs.(1)

    Among other findings in the RUB A535/Pollara Pain Poll:

    -   Back pain was cited by 39 per cent of pain sufferers as the most
        common condition. However, 29 per cent said they suffer from joint
        pain, 22 per cent from neck pain and 15 per cent from general muscle
    -   Women are more likely to suffer from pain than men (77 per cent
        versus 68 per cent).
    -   However, men are just as likely to say their pain negatively affects
        their quality of life as women (52 per cent of pain-suffering men
        versus 50 per cent of pain-suffering women).

    Pain is the most common symptom for which Canadians seek help from health
professionals.(2) And it is estimated that 80% of physician office visits
involve a pain-related component.(2)

    About RUB A535:

    RUB A535 ProHeat Wraps are owned by Church and Dwight Co. Inc. For more
than 80 years Canadians have trusted RUB A535 for fast and effective relief of
muscle and joint pain. First introduced in 1919, RUB A535 is truly Canadian
and the No. 1 Pharmacist Recommended brand of topical analgesics in Canada.
All products are packaged/manufactured at Church & Dwight Canada Corp.'s
160,000 square foot manufacturing site in Montreal, Quebec. The manufacturing
plant is equipped with a research and development and quality assurance
facility. Church & Dwight Canada Corp. manufactures and/or distributes OTC
health care products and personal care and family planning products such as:
Rub A535(R), Trojan(R), First Response(R), Gravol(R), Ovol(R), Diovol(R),
Atasol(R) and Nair(R). RUB A535 ProHeat products are available in major retail
locations across Canada. To learn more visit www.churchdwight.ca.

    (1) Science Daily. John Hopkins Medicine Journal. January 20, 2006.
    (2) The Canadian Consortium on Pain Mechanism Diagnosis and Management.
        The Pain Experience in Canada - 3.1. www.curepain.ca

For further information:

For further information: Rob McEwan, Veritas Communications, (416)
482-2248, X 231, mcewan@veritascanada.com

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RUB A535

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