Celine Dion, Yang Lan Set to Make Diamonds a (Chinese) Girl's Best Friend



    BEIJING, Aug. 30 /CNW/ -- Her Village Media Co. Ltd - Feelings
Productions Inc., and Her Village Inc., owned respectively by international,
pop-music, superstar Celine Dion and famed, Chinese journalist and multi-media
host Yang Lan have announced that they have joined forces to create a new line
of diamond engagement rings, personal jewelry and exclusive women's
accessories to be sold under the corporate name HV Love.
    In a recent interview, Yang Lan said that she and Celine Dion will cater
to China's urban female consumer, through leveraging China's growing
love-affair with diamond jewelry. With the Chinese diamond and precious stone
market reaching $20.8 billion (USD) in 2006 - one third of which represented
diamond sales alone - and gift and accessories sales reaching $13.1 billion,
the new company will combine the extensive multi-media penetration of Sun
Media with the mass-popularity of Yang Lan and Celine Dion in China to rapidly
establish customer awareness for HV Love. "Our goal is to create a stellar
brand under the unified theme of "The Power of Love" and apply the brand to
draw customers not just for diamond jewelry, but also associated gift and
accessories; all at highly competitive prices" said Ms. Yang.
    With an integrated online and offline operational strategy, HV Love plans
to grow the business on both a 'bricks and clicks' retailing model. But, in
order to immediately capture the potential sales benefits afforded by the
upcoming, Beijing Olympics, the new company will begin marketing its jewelry
products via an exclusive Internet site at www.HVLove.com. The E-Commerce site
will feature a wide selection of diamond engagement rings, associated jewelry
products and accessories, personally selected and endorsed by Yang Lan and
Celine Dion.
    Speaking from the Colosseum at Caesar's Palace in Las Vegas, where she is
in the final days of her record breaking, 5 year, sell-out show, 'A New Day',
Celine Dion remarked that HV Love would be offering an exclusive collection of
jewelry and related accessories, designed to reflect "the most wonderful,
human emotion of all - love.  Jewelry has the unique ability to convey the
power of love in a way that no other item can come close to duplicating.   It
is at once beautiful to behold, and precious to possess.  There is a sense of
joy and intimacy about fine jewelry, and we intend to capture those feelings
in the creativity and elegance of our collections.  Each item is, essentially,
a precious work of art, that never loses its meaning.  It captures the heart
and only grows in personal value as time passes.  Our goal is to create a
collection of diamond and other fine jewelry and accessories that place
elegance of design ahead of price.  HV Love has unique advantages to achieve
that goal in China."
    The company intends to develop its brand equity through establishing a
sizable network of company-owned and select, retail storefront partners in
key, urban markets, with a projected total number of stores reaching over 200
outlets by 2010. "You cannot build an image of superior quality and design at
highly competitive prices without allowing consumers the option of viewing our
exclusive products in a store environment," claims Yang Lan.  "Consumers want
to touch and examine the jewelry in a store-setting before developing an
opinion about the craftsmanship, creativity and high standards of quality
which the HV Love brand intends to establish. Knowing that the company really
exists and that the consumer will always have the option of making their
purchase in a real-world, store-setting considerably strengthens consumer
trust in the company's claims about their products.  Jewelry, most especially
something as important as the selection of an engagement ring, is a very
significant, personal, purchase-decision.  Through offering our customers the
dual options of either a store-retailing environment or an e-retailing
environment, we intend to establish HV Love as the leading retailer of high
quality, diamond engagement rings, jewelry and associated gifts and
accessories in China."
    Consumer awareness for HV Love will receive a considerable boost from
both the extreme popularity of Celine Dion's music in China and by Yang Lan's
hugely successful Her Village internet site; the world's largest women's
multimedia community with over 40 million on-line visitors per month. Combined
with Yang Lan's popular TV news and talk shows her combined audience reach is
estimated at over 180 million monthly viewers. As spokespersons with very high
consumer loyalty and established reputations for credibility and expertise,
both Yang Lan and Celine Dion will play key roles in the design and selection
of the jewelry and accessories that the company will offer.  Their personal
endorsement and promotion of the products sold by HV Love will add a very high
level of credibility to the company.  With the extensive media capabilities of
Sun Media, and an aggressive growth plan for storefronts, the new company
anticipates both rapid awareness and sales growth for HV Love within 18
months.




For further information:

For further information: Nicholas Topjian, topjian@MERedrock.com, PRC: 
+86 135 1107 3895 US: +1-201-467-5610 Web Site: http://www.HVLove.com

Organization Profile

HER VILLAGE MEDIA CO. LTD

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FEELINGS PRODUCTIONS INC.

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