Celestial Seasonings celebrates the brave and outlandish at 88th annual Vancouver Polar Bear Swim

    TORONTO, Jan. 1 /CNW/ - Kicking off 2008 with a splash, Celestial
Seasonings has teamed up with Vancouver's courageous and outrageous as they
prepare to 'bear it all' for the 88th annual New Year's Day Polar Bear Swim.
Showing off their own adventurous nature, Celestial Seasonings is supporting
this chilling time-honoured tradition with a signature Tea Bar for both
swimmers and spectators. "We wanted to celebrate our outlandish personality,
and sponsoring the Polar Bear Dip was a natural fit as it draws fellow kindred
spirits that share our passion for outlandish events," said Claire Byrne,
Brand Manager, Celestial Seasonings. After stripping down to bare essentials
for the swim, dippers will warm their spirits, and paws, with complimentary
Authentic Green Tea served piping hot at the Celestial Seasonings Tea Bar,
right on the beach. Since 1920, Vancouverites have been showing the rest of
the country just how tough west coasters really are; from a modest beginning
of 10 courageous citizens, the Vancouver Polar Bear Swim is now the biggest,
best, coldest and oldest dip of them all, attracting more than 2,000 brave
participants who take the plunge into the frigid water.

    What:     Celestial Seasonings & 2000 Dippers! - 88th Annual Polar Bear

    Where:    English Bay Beach, Vancouver, B.C.

    When:     January 1, 2008, at 2:30pm

    Photo Op: Celestial Seasonings signature Tea Bar will offer thousands of
              swimmers and spectators piping hot Authentic Green Tea and
              giveaways while their beloved mascot, Sleepy Time Bear hands
              out tea samples and keeps the other bears company.

    About Celestial Seasonings
    Celestial Seasonings, of The Hain Celestial Group, creates delicious,
all-natural specialty teas that offer a variety of extraordinary tea-drinking
experiences. Each of the more than 60 flavours is expertly crafted using only
the highest quality 100 percent natural herbs, teas, spices and fruits to
produce fresh, delicious tea. For nearly 40 years, Celestial Seasonings has
blended unique and healthful herbal, green, white, black, red, organic, chai
and wellness teas, each adorned with beautiful imagery and inspiring words and
designed to delight your palate, nourish your body and feed your mind and
spirit. For more information, visit www.celestialseasonings.ca.

For further information:

For further information: Tamara Colodny, The Idea Workshop, C: (416)
451-7884, tamara@theideaworkshop.com

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