Starbucks offers complimentary coffee to customers toting reusable cups
on Earth Day
TORONTO, April 16 /CNW/ - For the second year in a row, Starbucks Coffee
Canada will celebrate Earth Day by encouraging their customers to adopt the
practice of enjoying their coffee in a reusable cup. On Sunday, April 22,
customers who bring in their own reusable tumbler will receive a complimentary
cup of Café Estima Fair Trade coffee.
"We want to encourage customers to share our passion to improve the world
and to help reduce waste by enjoying their daily coffee in a reusable mug,"
says Colette Bennett, regional marketing manager, Starbucks Coffee Canada. "As
an incentive for customers to incorporate the reusable mug practice into their
daily lives, Starbucks continually offers a $0.10 discount to everyone who
brings in their own mug to our stores."
Starbucks' support for greener practices extends beyond Earth Day.
Starbucks' commitment to contribute positively to the environment is a guiding
principle of the company throughout the year. This commitment includes buying,
selling and using environmentally friendly products, buying renewable energy
and reducing the environmental impact of Starbucks cups.
Starbucks is committed to taking care of the world we live in by
supporting programs focused primarily on the environment, water and education.
These initiatives include:
Post-Consumer Fibre (PCF) Cup
Since August 2006, and as part of Starbucks' commitment to reducing the
environmental impact of its cups, Starbucks stores in the U.S. and Canada
began using the first-ever FDA approved PCF paper cup, made with 10 per cent
post-consumer recycled paper. This initiative will significantly reduce the
need for the millions of pounds of tree fibre required annually for the
Through Ethos, Starbucks is committed to raising awareness about the
world water crisis and the more than 1.1 billion people worldwide who lack
access to clean, safe drinking water. Customers who purchase Ethos(TM) Water
can be part of a unique opportunity to make a difference in the lives of
children and their communities who need access to clean water. It is
Starbucks' goal to invest $10 million by 2010 in helping communities around
the world get clean water. For every bottle of water sold, a contribution is
made to non-profit organizations that are undertaking water programs around
Grounds for Your Garden
The Grounds for Your Garden program is a year-round program offering
complimentary bags of spent coffee grounds to customers, parks, schools and
nurseries. The program was started in 1995 by a team of store partners who
received numerous requests for the organic waste from their regular customers.
Since coffee grounds make up the largest portion of the waste in Starbucks
stores, the program is a significant waste-reduction opportunity. Today, this
waste reduction program has become a popular way for gardeners across North
America to enrich their gardens.
Volunteering in the Community
Throughout the month of April, Starbucks Coffee Canada will support
volunteer efforts for Earth Day community events across the country. Partners
participating in Earth Day volunteer efforts are eligible for Make Your Mark
grants. The program rewards the volunteer efforts of Starbucks partners with
cash contributions to the nonprofit organization of the partner's choice.
Starbucks matches $10 for every hour volunteered, up to $1,000 per project.
Partners can even enlist their friends, families and customers to participate
on a team project, and Starbucks will match all the hours volunteered.
Formally introduced in fiscal 2004, Starbucks' set of coffee-buying
guidelines - Coffee and Farmer Equity (C.A.F.E.) Practices - are designed to
ensure the sustainable supply of high-quality coffee; achieve economic
accountability; promote social responsibility within the coffee supply chain;
and protect the environment.
All coffee purchased from C.A.F.E. Practices suppliers must meet
Starbucks standards of high quality, which includes exhibiting environmental
leadership. In the growing and processing of coffee, environmental measures
must be in place to manage waste, protect water quality, conserve water and
energy use, preserve biodiversity and reduce agrochemical use.
Addressing Greenhouse Gas Emissions
During fiscal 2006, Starbucks quadrupled its renewable energy purchase to
equal 20 per cent of the energy used in its U.S. and Canada company-operated
stores. According to Starbucks Greenhouse Gas inventory more than 80 per cent
of the emissions within Starbucks' direct control result from these store
To learn more about Starbucks' environmental and community programs visit
www.starbucks.com/aboutus/csr, and/or download Starbucks Corporate Social
Responsibility Annual Report detailing activities and initiatives for fiscal
Starbucks Coffee Company provides an uplifting experience that enriches
people's lives one moment, one human being, one extraordinary cup of coffee at
a time. To share in the experience, visit www.starbucks.com.
For further information:
For further information: Sarah Stover, Grey Worldwide PR, (604)