Celebrate Quality with Mirage

    SAINT-GOERGES, QC, Sept. 4 /CNW Telbec/ - Mirage, the hardwood floor
brand renowned for its quality, is pleased to announce the launch of its
Celebrate Quality with Mirage event featuring an extensive promotional
campaign--including a contest and a rebate from the manufacturer--that will
run throughout North America from September 5, 2009, to March 1, 2010.
    This unique event kicks off with the Celebrate Quality with Mirage
contest that will award up to $100,000 in prizes. Entrants will have a chance
to win one of 10 Mirage floors worth up to $10,000 each. To enter, consumers
can simply register on the Mirage website at www.miragefloors.com. No purchase
is required to enter the contest, which runs until March 1, 2010.
    In addition to this exclusive contest, consumers will also have a chance
to take advantage of the Celebrate Quality with Mirage promotion from October
1 to December 1, 2009, at participating Mirage dealers. This promotion--in the
form of a mail-in rebate from the manufacturer--will offer $10 off each box of
Mirage Classic, Mirage Engineered, or Mirage Lock products, regardless of wood
species, color, or width.
    "We are delighted to offer our customers such a grand event," noted Luc
Robitaille, Vice President of Marketing at Boa-Franc, which manufactures the
Mirage brand. "Mirage has been ranked #1 in quality on numerous occasions in
recent years, and it's only natural that we celebrate this success by offering
consumers a unique opportunity to enjoy the peace of mind that comes from
choosing a Mirage hardwood floor," he added.
    For full details and rules on the Celebrate Mirage Quality event, log on
to www.miragefloors.com.

    Absolute consistency in grade, species, finish, coloring, width, and
thickness guarantees that Mirage prefinished hardwood floors are smooth,
uniform, easy to install, and beautiful beyond compare. Mirage also continues
to take responsible, concrete action--as it has for the past 25 years--with an
innovative approach to sustainable development.

For further information:

For further information: Amelie Lessard, Communications Manager,
Boa-Franc/Mirage, (418) 227-1182, ext. 2316, alessard@boa-franc.com;

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