CCSA announces new Drug Prevention Strategy for Canada's Youth - $10 million youth-focused plan reinforces federal government's National Anti-Drug Strategy

    OTTAWA, Oct. 4 /CNW Telbec/ - The Canadian Centre on Substance Abuse
(CCSA), a national organization working to reduce alcohol-and drug-related
harm, today outlined a major drug prevention effort that it will lead over the
next five years as part of the federal government's new National Anti-Drug
Strategy, announced today in Winnipeg. The $10 million Drug Prevention
Strategy for Canada's Youth will bolster CCSA's current efforts to address
substance abuse and addiction.
    "Recent research confirms that both the short-and long-term impacts of
youth substance use and abuse are significant and underscores the need to
address these issues at an early stage and in a sustained fashion," said
CCSA's Chief Executive Officer Michel Perron. "The Drug Prevention Strategy
for Canada's Youth will enable CCSA to maintain a focus on and engage with
this particularly vulnerable segment of the population and to work in
partnership with those who work with families, schools, communities and other
individuals across Canada."
    CCSA's Drug Prevention Strategy for Canada's Youth will adopt a
three-pronged approach, designed to leverage this significant federal
investment for national benefit, by

    - Establishing a media/youth consortium of national media corporations
      and youth service organizations to develop and deliver evidence-based
      prevention messages to promote positive and healthy life choices for

    - Developing a first-ever set of Canadian national standards for the
      design and delivery of prevention programs, a compendium of existing
      resources meeting these standards, and a means for communities,
      schools, families and others to access these.

    - Creating and maintaining sustainable partnerships through existing and
      new CCSA networks with organizations representing various sectors
      committed to sustaining the implementation of the Strategy.

    About CCSA ( :

    With a legislated mandate to reduce alcohol and drug-related harms, the
Canadian Centre on Substance Abuse provides leadership on national priorities,
fosters knowledge translation within the field, and creates sustainable
partnerships that maximize collective efforts. CCSA receives funding support
from Health Canada.

For further information:

For further information: Heather Wilcox, CCSA, (613) 235-4048 x.243,

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Canadian Centre on Substance Abuse

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