CCA Addresses Current and Future Issues

    CALGARY, April 3 /CNW/ - The Canadian Cattlemen's Association (CCA) held
its annual general meeting in Ottawa, Ontario on March 27-30, 2007 and
re-elected Hugh Lynch-Staunton as President and Brad Wildeman as Vice
    "I'm pleased to serve as president of the CCA for another year. Our
industry is facing new challenges, such as the rapidly emerging bioenergy
sector, and it is important that we address these issues and determine our
best course of action," says Lynch-Staunton. "We have been undertaking many
new initiatives to better move our industry into the future, including
completing a review of the CCA's structure and operations and enhancements to
the CCA policy-making process. This review, including the creation of a
national leaders forum, was approved at the annual meeting. Continued funding
for enhanced U.S. advocacy efforts to achieve normalization of live cattle and
beef trade and to deal with country of origin labeling issues was also
approved, as was a $21.5 million global marketing plan for 2007-08 to assist
with marketing Canadian cattle and beef around the world.
    Other issues that have emerged, especially since BSE, include
traceability and age verification, and resolutions were passed to ensure that
the cattle industry traceability system development is industry-led and that
the Canadian Cattle Identification Agency infrastructure is utilized and that
no duplication or fragmentation takes place.
    The CCA will also be working to communicate the work the industry and
producers are doing for the environment and the animals in their care in the
coming months.
    "This was a very positive meeting and it showed the commitment of our
producers, through their elected representatives, to the industry and the
growth of the industry. We all know we have to work together to ensure our
interests are met and to work cooperatively with other organizations, such as
the provincial, territorial and federal governments," states Lynch-Staunton.
"It was my pleasure to thank the federal government at the reception on
Parliament Hill for the work it has done, such as removing bluetongue
restriction requirements and to ask it to continue to push towards resuming
full trade with the United States."
    The CCA's annual meeting in Ottawa brings together directors from all
provincial member associations to determine policy for the industry and allows
them the opportunity to meet and discuss industry issues with Members of
Parliament at a reception held on Parliament Hill. The CCA is composed of
several committees that analyze current issues and how they could impact the
industry and to develop policy on these issues. Committee resolutions are then
brought before the full board for approval.

    CCA is the National Voice for the Beef Cattle Industry, representing over
90,000 Cattle Producers

For further information:

For further information: Theresa Keddy, Communications Manager, Canadian
Cattlemen's Association, (403) 275-8558,,

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