CBC announces key details for BEIJING 2008: THE OLYMPIC GAMES

           CBC to provide an unprecedented 2,400 hours of coverage;
     Canadians to see entire Games in High-Definition for first time ever

    TORONTO, July 15 /CNW/ - In its 52nd year of Olympic broadcasting
excellence, CBC, Canada's Olympic Network, will serve viewers better than
ever, providing more than 2,400 hours of unprecedented coverage of BEIJING
2008: THE OLYMPIC GAMES - marking the most hours of exclusive Olympic coverage
ever available to Canadians. In addition, for the first time ever, Canadians
will experience the entire Games in High-Definition (HD).
    CBC's broadcast of Beijing 2008, which is being regarded as one of the
most anticipated and historically significant Olympic Games, begins on
Wednesday, August 6 at 4:45 a.m. ET on CBC Television and CBCSports.ca with
live coverage of a preliminary women's soccer match featuring Canada taking on
Argentina. On Thursday, August 7 at 9 p.m. local, CBC preps Canadians for the
Games with Beijing 2008 Preview (also on CBCSports.ca at 8 p.m. ET), followed
by live coverage of the Opening Ceremony on Friday, August 8 at 7 a.m. ET,
which will include all of the pageantry from the Parade of Nations (simulcast
on CBC Newsworld).
    CBC Television will maintain the network's golden tradition of airing
most events live, and, together with CBCSports.ca, CBC's digital channel bold,
CBC Newsworld, CBC Radio, Radio-Canada, RDS and TSN, will bring the Beijing
Games home to Canadians. CBC will broadcast more than 2,000 hours of 
English-language coverage of BEIJING 2008: THE OLYMPIC GAMES, with CBC
Television providing 282 hours, CBC Newsworld airing 145 hours, bold
broadcasting 250 hours, TSN offering 150 hours and CBCSports.ca presenting
more than1,500 hours of event coverage. For French viewers, Radio-Canada will
offer 263 hours of content while RDS will provide 206 hours of coverage of
    "CBC's coverage of the Beijing Games will allow Canadians to have more
access to the Olympics than ever before," said Trevor Pilling, Executive
Producer, BEIJING 2008: THE OLYMPIC GAMES. "Our broadcast package is
unprecedented, especially in terms of the total hours of coverage produced,
the multiple platforms available and our excellent cast of commentators and
analysts. The 2008 Games are a coming out party for China and feature some of
the best athletes the world has ever seen - and CBC will present it all in HD
- from inside the stadiums to the crowded streets, our viewers will see
    In order to accommodate the 12-hour time difference in Beijing, CBC
Television will begin each day with Olympic Morning, hosted by Scott Russell
and Diana Swain from 6 a.m. to 12 noon ET. Olympic Prime, with host Ron
MacLean, kicks off at 6 p.m. ET while Ian Hanomansing takes over the reigns at
12 midnight ET to host Olympic Pacific Prime. The 12-hour time difference is a
plus for Canadian viewers, as they will be able to see big-ticket events such
as Swimming and Gymnastics gold medal events live during Olympic Prime.
    In addition to a daily simulcast of coverage from CBC Television and bold
(CBC's digital channel), CBCSports.ca will offer up to nine live,
uninterrupted streamed events daily throughout the games.
CBCSports.ca/Olympics will provide more than 1,500 hours of live Olympic
coverage in addition to extensive on-demand video, interviews, highlights,
cultural features, CBC News regional reports and CBC Radio clips.
    CBC's digital channel bold is home to exclusive, live daily coverage of
Equestrian and Sailing events for BEIJING 2008: THE OLYMPIC GAMES. Starting
Friday, August 8 bold will telecast more than 250 total hours from Beijing,
including more than 150 hours of combined live coverage.
    CBC Newsworld will work in conjunction with CBC Television, providing 145
hours of coverage of BEIJING 2008: THE OLYMPIC GAMES. In addition to providing
Canadians with up-to-the-minute information regarding athletic performances
and achievements, CBC Newsworld will report on stories beyond the field of
competition, including special interviews and features during BEIJING TODAY,
airing every hour on the half-hour, starting at 6:30 a.m. until 1 p.m. ET,
beginning August 9th. Veteran sports journalist Brian Dunstan, who has covered
six Olympic Games, will host the daily program. CBC NEWS: MORNING host Heather
Hiscox with Colleen Jones will also be in Beijing to tell the big stories of
the day from the sidelines and behind-the-scenes.
    Chief News Correspondent Peter Mansbridge will be in Beijing hosting CBC
NEWS: THE NATIONAL live from Monday, August 4 to Thursday, August 7 at  9 and
11 p.m. ET/PT on CBC Newsworld and 10 p.m. (10:30 p.m. NT) on CBC Television.
For the duration of the Games, THE NATIONAL will be seen in its entirety on
CBC Newsworld at 9 p.m. ET/PT, 10 p.m. ET and 11 p.m. ET/PT. A  10-minute
version of the program will air nightly during Olympic Prime on CBC
    Beginning Saturday, August 9 through to Saturday, August 23, CBC Radio
One will provide listeners with all the scores and results from Beijing, along
with an insider's perspective on the events and drama as it unfolds.
    Each day during the Games, Canadians can tune into OLYMPIC REPORT
beginning at 5:53 a.m. ET (1/2 hour delay in NT) where hosts Matt Galloway,
Dwight Smith, Jill Dempsey and Scott Regehr will provide in-depth analysis and
results. Additionally, CBC Radio's CBC NEWS: WORLD REPORT, THE INSIDE TRACK,
edition of CROSS COUNTRY CHECKUP on August 3 will provide further support with
Olympic stories that follow the issues and athletes.
    In addition to television, online and radio, Canadians can also access
Olympic Games content on their cell phones. Bell Mobility subscribers can keep
abreast of all the action in Beijing with a 2-3 minute highlight package of
CBC's Olympic Games coverage delivered throughout the day to their cell phone,
available via Bell Mobility's Beijing 2008 video bundle. Subscribers can check
Canada's medal standings; view exclusive interviews with athletes and text
votes for top Bell Olympic Moments on CBC every day throughout the Games. Bell
ExpressVu subscribers will be able to access a range of Olympic Games coverage
at the touch of a button with Olympic Mosaic. Viewers will not miss a moment
of the action as Olympic Mosaic provides access to five different channels at
once - CBC, CBC HD, CBC Newsworld, bold, and TSN, along with the Bell Moment
of the Day. Olympic Interactive, also available to Bell ExpressVu subscribers,
provides viewers with interactive CBC coverage including up to the minute
news; in-depth event information; athlete biographies; history; sports
essentials and broadcast schedules.
    CBC/Radio-Canada is the broadcast home to Beijing 2008 in Canada. CBC,
Canada's Olympic Network, will provide comprehensive, daily live Olympic Games
coverage on CBC Television, CBC's digital channel bold, CBC Radio, CBC
Newsworld and CBCSports.ca, ensuring that Canadians can experience the
excitement of the Olympic Games when and where they want.
    Olympic fans can visit CBCSports.ca/Olympics 24 hours a day, seven days a
week leading up to and during the 2008 Olympic Games for comprehensive
coverage, including breaking news, athlete blogs, in-depth reports, live and
on-demand streaming, special features, and more.

    CBC/Radio-Canada is Canada's national public broadcaster and one of its
largest cultural institutions. With 28 services offered on Radio, Television,
the Internet, satellite radio, digital audio, as well as through its record
and music distribution service and wireless WAP and SMS messaging services,
CBC/Radio-Canada is available how, where, and when Canadians want it.

For further information:

For further information: For detailed broadcast schedule and further
information, contact: James Lamont, (Office) (416) 342-1818, (Mobile) (416)
859-5870, james.lamont@MediaProfile.com; Jess Rutledge, (Office) (416)
342-1820, (Mobile) (416) 303-0699, jessica@MediaProfile.com

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