Cattlemen Pleased that Ontario's Government is Showing Commitment to Promoting Ontario Beef Products

    GUELPH, ON, April 2 /CNW/ - The Ontario Cattlemen's Association (OCA)
thanks the McGuinty government for its investment in branding Ontario
agriculture, specifically Ontario beef, as announced on March 29th, by The
Honourable Leona Dombrowsky, Ontario Minister of Agriculture, Food and Rural
Affairs. The announcement will provide an immediate infusion of $200,000 into
promotion of Ontario products, which is a welcome show of support by the
McGuinty government.
    In a letter to OCA, Minister Dombrowsky stated that the Ontario Ministry
of Agriculture, Food and Rural Affairs recognizes the contributions of the
Ontario Cattlemen's Association to enhance the provinces economic advantage
through (its) branding initiatives, and that OMAFRA is pleased to assist OCA
in continuing to serve the people of Ontario.
    "We appreciate this support from the Ministry," says Ian McKillop, OCA
President. "The money will enable the regional marketing initiatives to expand
to the next stage - something we are excited about. OCA is dedicated to
responding to our grassroots requests and we are glad to be able to move the
regional marketing initiatives forward."
    Since mid-2006, based on input by grassroots producers, who asked for
help in marketing local beef products, OCA has been holding regional marketing
workshops throughout the province. The workshops, hosted by OCA and Mallot
Creek Strategies, were presented to farmers and farm groups who are interested
in, or already are engaged in selling their beef products through local
avenues such as farmers markets - or even at the farm gate.
    Minister Dombrowsky also committed an additional $200,000 to continue
market development activities for Ontario Corn-Fed Beef.
    "This funding shows a true commitment by the McGuinty Government and a
willingness to work with industry," says Curtis Royal, President of the
Ontario Cattle Feeders Association (OCFA). "It will help with delivery of the
branded Ontario Corn-Fed Beef program."
    "Both OCA and OCFA appreciate the strong working relationship that has
been established with Minister Dombrowsky, and indeed the McGuinty
government," says McKillop in conclusion. "The Minister has shown great
support of the Ontario beef industry in the past and this announcement is
further proof of that. We continue to enjoy a great working relationship with
Minister Dombrowsky."

For further information:

For further information: Ian McKillop, OCA President: (519) 868-4204;
Dave Stewart, OCA Executive Director: (519) 824-0334; Curtis Royal, OCFA
President: (705) 466-2162

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Ontario Cattlemen's Association

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