Casting call: Inspirational stories wanted for the pink screen

    Rethink Breast Cancer opens short film competition for second annual
    breast cancer film festival

    TORONTO, May 5 /CNW/ - Evocative, heartfelt stories will light up the
pink screen once again this fall, with Rethink Breast Cancer's Breast Fest
Film Festival - the world's first film festival dedicated to breast cancer.
Using film as an outlet for self-expression and healing, Rethink announces a
casting call for short films, animation, or public service announcements that
explore the emotional spectrum of the disease.
    "Rethink Breast Cancer has always encouraged Canadians to express the
diverse emotions associated with breast cancer in unique and meaningful ways,"
said Alison Gordon, vice-president, Rethink Breast Cancer. "The pink screen is
a platform to connect those affected by breast cancer, experience the
inspirational and therapeutic power of storytelling through the versatile
medium of film."
    Art therapy has been used for many years as a fundamental tool to
encourage self-discovery and emotional healing. It combines the creative
process that allows the expression of thoughts and feelings that may otherwise
be difficult to articulate.(1) The Breast Fest Film Festival is designed to
harness this form of expression and showcase the many issues surrounding the
    "The breast cancer journey can be physically and emotionally exhausting.
By drawing from the therapeutic value of artistic expression through our film
festival, our hope is to contribute to the healing process, by sharing
different perspectives on a disease that touches so many," says Gordon.

    Short Film Competition

    Returning this year is the Breast Fest Short Film Competition where both
filmmakers and those touched by breast cancer are invited to submit their
works. All submissions will be reviewed by the Breast Fest Selection
Committee, which includes industry experts such as Allen Braude, Co-Director,
Learning, Toronto International Film Festival Group, and Shannon Abel, Senior
International Programmer, Hot Docs Festival. Selected shorts will be posted on
the festival website,, during September and
October, 2009, and the public will be asked to vote on their favourite. The
winning filmmaker will be awarded the Amazing Grace Award for Best Short Film,
a $1,500 cash prize and flown to Toronto to present his/her film at the Breast
Fest Film Festival.

    Details for Breast Fest Film Festival Short Film Submissions
    Who:                  Entrants must be over the age of majority
    Length:               Submission must be no longer than 10 minutes
    Format:               Accepted formats include .AVI, .MOV, .WMV, and .MPG
    How to submit:        Submission must be uploaded to
    Selection committee:  Shannon Abel, Senior International Programmer, Hot
                          Docs Festival
                          Allen Braude, Co-Director, Learning, Toronto
                          International Film Festival Group
                          Michael Schmidt, former Marketing Director for Kino
                          International; Founder and former Director of the
                          Rural Route Film Festival
                          Justina Klein, President, JK Live Productions
                          Michelle Rothstein, Curator & founder,
    Deadline:             Submissions are due before July 31st, 2009

    About Breast Cancer in Canada

    Breast cancer is a type of cancer where cells in the breast tissue divide
and grow in an abnormal and uncontrolled way and cause a tumour to form.(ii)
An estimated 22,700 Canadians will be diagnosed with breast cancer in 2009 and
5,400 will die from the disease.(iii) Breast cancer is the leading cause of
cancer death in young women ages 20-49.(iv)

    About Rethink Breast Cancer

    Rethink Breast Cancer is an innovative charity that reaches out to young
people concerned about and affected by breast cancer. By taking a breakthrough
approach to all aspects of breast cancer - medical research, support, public
awareness and fundraising - Rethink Breast Cancer is thinking differently
about how to beat breast cancer and is expanding support for the cause.


    (i)    Canadian Art Therapy Association web site,
  Accessed April 2009.
    (ii)   Rethink Breast Cancer web site,
           Accessed May 2008.
    (iii)  Canadian Cancer Society/National Cancer Institute of Canada:
           Canadian Cancer Statistics 2009.
    (iv)   Canadian Cancer Society/National Cancer Institute of Canada:
           Canadian Cancer Statistics 2007.

For further information:

For further information: or to book an interview, please contact:
Vanessa Principe, Stephanie Yack, Cohn & Wolfe, (416) 924-5700 ext. 4095,

Organization Profile

Rethink Breast Cancer

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890