Cash Store Financial to Hold Fourth Quarter and Year end Conference Call August 28th, 2008

    EDMONTON, Aug. 21 /CNW/ - The Cash Store Financial Services Inc.
(TSX:CSF) today announced that it will hold its management conference call
with shareholders, analysts and institutional investors to discuss its fourth
quarter and year end results for the period ended June 30th , 2008 on
Thursday, August 28th , 2008 at 11:00 a.m. EST (9:00 a.m. MST). The results
will be released after market close on Wednesday, August 27th, 2008.
    The conference call may be accessed by dialing 416-644-3415 or toll-free
1-800-731-5774. It will also be broadcast live via the Internet at A replay of
the conference call will be available until September 4th, 2008 by dialing
416-640-1917 or toll-free 1-877-289-8525 and entering passcode 21281387
followed by the pound sign. The recording can also be accessed through Cash
Store Financial's website at
    Media are invited to participate by telephone or by webcast and may
contact Gordon J. Reykdal, Chairman and Chief Executive Officer at (780)
408-5118 or Michael J.L. Thompson, Senior Vice President and Corporate
Secretary, (780) 408-5595, Cell: (780) 937-4729 after the conference call with
any questions.

    About Cash Store Financial

    Cash Store Financial (formally Rentcash Inc.) is the only payday advance
broker in Canada publicly traded on the Toronto Stock Exchange (TSX:CSF). Cash
Store Financial operates 388 branches across Canada under the banners: The
Cash Store and Instaloans.
    The Cash Store and Instaloans act as brokers to facilitate payday advance
services to income-earning consumers who may not be able to obtain small sum
short-term loans from traditional banks. Cash Store Financial also provides a
private-label debit card, the Freedom card and a prepaid credit card, the
Freedom MasterCard, as well as other ancillary products.
    Cash Store Financial employs more than 1,500 associates and is
headquartered in Edmonton, Alberta.

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For further information:

For further information: Gordon J. Reykdal, Chairman and Chief Executive
Officer, (780) 408-5118; or Michael J.L. Thompson, Senior Vice President &
Corporate Secretary, (780) 408-5595, Cell: (780) 934-4729

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The Cash Store Financial Services Inc.

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