Cash Store Financial Announces Intention to Commence a Normal Course Issuer Bid

    EDMONTON, June 30 /CNW/ - The Cash Store Financial Services Inc. ("Cash
Store Financial") has filed with the Toronto Stock Exchange ("TSX") a notice
of its intention to make a normal course issuer bid (the "NCIB") for its
common shares (the "Common Shares") through the facilities of the TSX (the
    The Notice provides that Cash Store Financial intends, during a
twelve-month period commencing on July 3, 2009 ending July 2, 2010, following
TSX approval, to purchase on the TSX up to 1,063,295 Common Shares, being
approximately 10% of the "public float" of Common Shares of Cash Store
Financial. As at June 26, 2008, there were 16,927,482 Common Shares issued and
outstanding. The price that Cash Store Financial will pay for any such Common
Shares will be the market price at the time of acquisition and any Common
Shares purchased under the NCIB will be cancelled. The actual number of Common
Shares that may be purchased and the timing of any such purchases will be
determined by Cash Store Financial, subject to price, trading volume, and
other market considerations. Daily purchases will be limited to 4,002 Common
Shares or approximately 25% of the average daily trading volume for the six
full calendar months prior to June 24, 2008, other than block purchases. Cash
Store Financial has repurchased 1,218,470 Common Shares in the previous 12
months at a weighted average cost $5.83.
    Cash Store Financial believes that, at current market prices and at
certain times throughout the duration of the NCIB, the purchase of its Common
Shares will contribute to enhancing shareholder value.

    About The Cash Store Financial Services Inc.

    Cash Store Financial is the only payday advance broker in Canada publicly
traded on the Toronto Stock Exchange (TSX:CSF). Cash Store Financial operates
more than 420 branches across Canada under the banners: The Cash Store and

    The Cash Store and Instaloans act as brokers to facilitate payday advance
services to income-earning consumers who may not be able to obtain them from
traditional banks. Cash Store Financial also provides a private-label debit
card - the Freedom card and a prepaid credit card - the Freedom MasterCard,
and other ancillary products.

    Cash Store Financial employs more than 1,600 associates and is
headquartered in Edmonton, Alberta.

    This press release contains forward-looking statements within the meaning
of the United States Private Securities Litigation Reform Act of 1995 and
applicable Canadian securities legislation. Generally, these forward-looking
statements can be identified by the use of forward-looking terminology such as
plans, anticipated, expects or does not expect, is expected, budget,
scheduled, estimates, forecasts, intends, anticipates or does not anticipate,
or believes, or variations of such words and phrases or state that certain
actions, events or results may, could, would, might or will be taken, occur or
be achieved. The Cash Store Financial Services Inc. is subject to significant
risks and uncertainties which may cause the actual results, performance or
achievements to be materially different from any future results, performance
or achievements expressed or implied by the forward-looking statements
contained in this release. A description of these risk factors can be found in
the Annual Information Form of Cash Store Financial dated August 28, 2008 and
filed on SEDAR ( under The Cash Store Financial Services Inc.'s
profile. The Cash Store Financial Services Inc. cannot assure investors that
actual results will be consistent with these forward-looking statements and
The Cash Store Financial Services Inc. assumes no obligation to update or
revise the forward-looking statements contained in this release to reflect
actual events or new circumstances except as required by applicable securities

For further information:

For further information: on Cash Store Financial, please contact: Gordon
J. Reykdal, Chairman and Chief Executive Officer, (780) 408-5118; or Nancy L.
Bland, Chief Financial Officer, (780) 732-5683; or Michael J.L. Thompson,
Senior Vice President & Corporate Secretary, (780) 408-5595, Cell: (780)

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The Cash Store Financial Services Inc.

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