CASA challenges Albertans to be an "air head" on Clean Air Day

    EDMONTON, June 5 /CNW/ - Clean Air Day is Wednesday, June 6, 2007. The
Clean Air Strategic Alliance (CASA) is challenging Albertans to put on their
thinking caps to:

    -   Pick a simple everyday activity
    -   Take a moment to think about some of the ways that activity impacts
        air quality
    -   Think of a way to do that activity in a way that is more clean-air

    This may appear to be a simple request but here's an example using the
activity of having a cup of coffee. Now think about the chain of events
surrounding that simple act which might impact air quality...

    -   At the coffee plantation - The manufacture and use of motorized
        equipment, pesticides and fertilizers on the farm to plant, grow and
        harvest the beans
    -   Processing the beans - The manufacture and use of motorized
        equipment, materials, solvents, pesticides, preservatives, etc. to
        clean, process and package the beans
    -   Getting the beans to market - Coffee doesn't grow in Canada - beans
        have to transported by truck, rail, ship or air over great distances
        and within in Canada
    -   Selling the beans - Motorized equipment, fixtures, heating, cooling,
        lighting, cleaning products, staff and customer transportation,
        materials and all associated manufacturing, transportation and
        handling to repackage and offer the beans for sale
    -   Brewing - Generation of the electricity needed to run the grinder,
        heat the water, run the coffee maker and dishwasher
    -   Drinking - Manufacture, production, processing, transport and sale of
        cups, lids, stir sticks, napkins, sleeves, milk/cream/non-dairy
        whitener and sugar/sugar substitute
    -   Waste - Transport and disposal/recycling of used coffee filters,
        grounds, cups, sleeves, lids, napkins, stir sticks, all of the waste
        associated with the supply chain

    To lessen the impact on air quality, for example, one could use coffee
grown closer to Canada, buy organically grown coffee, use a reusable cup,
spoon and napkin, and not use the drive-thru.

    The Clean Air Strategic Alliance is a multi-stakeholder partnership,
composed of representatives selected by industry, government and
non-governmental organizations. Stakeholders are committed to developing and
applying a comprehensive air quality management system for all Albertans. For
more information on CASA and its activities, please visit

For further information:

For further information: Media enquiries and requests for stakeholder
interviews on air quality topics may be directed to: Sharon Hawrelak,
Communications Advisor, Clean Air Strategic Alliance, Cellular (780) 720-4668,
Direct line (780) 644-5203,

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