Partnership brings added value to autos classifieds, making it easier
for consumers to access vehicle history reports
LONDON AND TORONTO, Jan. 5 /CNW/ - CarProof® today announced a national
partnership with Kijiji Canada to provide its online classifieds users across the country with easy
access to CarProof vehicle history reports. When it comes to buying or
selling a used vehicle on Kijiji.ca, individuals and auto dealers now have access to the CarProof report
offering them third-party verification on the condition of the vehicle.
With more than 3.6 million Canadians visiting autos.kijiji.ca each month, buyers range from first-time novices to experts possibly
searching for their dream car. This new partnership makes it easy for
everyone to quickly access or request a CarProof report, giving
potential buyers added confidence in the quality and value of the
vehicle. At the same time, individuals and auto dealers looking to sell
used vehicles can also easily purchase a CarProof report as part of the
listing process or easily insert the vehicle's pre-existing CarProof
report with no additional charge.
In addition, vehicle listings at autos.kijiji.ca now include a CarProof search filter, giving users the ability to
search only for vehicles that are accompanied by a CarProof report. For
listings that do not include a vehicle history report, an online car
buyer can easily send a quick request for the seller to send them a
"We are thrilled about the integration of our vehicle history reports
with Kijiji's autos listings," said Paul Antony, President of CarProof.
"Kijiji's ever-increasing dealer and for-sale-by-owner (FSBO) listings
base combined with our reports makes for a winning proposition for
buyers and sellers alike."
Shopping online for a vehicle is becoming increasingly popular among
Canadians. In fact, research conducted by Leger Marketing on behalf of
Kijiji Canada this year showed that the majority of Canadians are going
online when it comes to shopping for a used vehicle, with one out of
three shoppers turning to an online classifieds site like Kijiji.ca to find a vehicle. The research also showed nearly 50 per cent of used
car buyers acquire a copy of the vehicle's history report. This
partnership between CarProof and Kijiji Canada will make it easier for
Canadians to request and view these reports.
"Bringing CarProof reports to the Kijiji platform is a win-win situation
for both buyers and sellers," said Chris Harris, Senior Manager,
Strategic Accounts, Kijiji Autos. "Third-party verification on the
condition of a vehicle gives car buyers added peace-of-mind and
confidence which typically leads to an easier and sometimes faster sale
for sellers. It's also a great way for sellers to further promote their
inventory and set themselves apart from their competition."
CarProof listings are already available for thousands of vehicles for
sale on Kijiji and sellers posting new listings to the site will now
have the option of including a CarProof vehicle history report.
CarProof, a London, Ontario company, was started in 2000 to provide the
most comprehensive, accurate and timely used vehicle history reports
available in Canada. In addition to being the Official Report of the
OADA-TADA New Car Dealers of Ontario, CarProof is used by the
government of Alberta and PEI as part of their provincial registry,
endorsed by the Motor Vehicle Sales Authority of British Columbia and
the Insurance Corporation of British Columbia and by the major motor
vehicle manufacturers in Canada. CarProof is also the sole supplier of
vehicle history reports to both Manheim Canada and ADESA Canada
auctions for all of their U.S. import vehicle and arbitrations. For
more information about CarProof, visit www.carproof.com.
About Kijiji Canada
Kijiji, which means "village" in Swahili, is the number one classifieds
site in Canada, connecting nine-million buyers and sellers each month.
Kijiji.ca offers Canadians a free, easy, and local way to buy, sell,
and trade goods and services in their community. With local sites for
more than 99 cities and towns across the country, Kijiji makes it easy
for Canadians to find exactly what they're looking for in their own
community. Kijiji Canada is part of the eBay Classifieds Group, the
global leader in online classifieds with a global presence in more than
20 countries and 1,000 cities. www.kijiji.ca.
SOURCE Kijiji Canada
For further information:
CarProof Vehicle History Reports
VP Marketing and Communications
Environics Communications on behalf of Kijiji Canada