Implementation of New Business Platform allows Broadcast Unit of CanWest
MediaWorks to provide richer customer relationships and foundation for
innovation, new business development and growth
TORONTO, March 25 /CNW/ -- November 9 -- The North American landscape for
delivering customer service in Broadcast advertising effectively changed
August 27, 2007 when CanWest MediaWorks Inc. (CMW) took a bold step ahead of
its competitors in the marketplace and implemented Solutions for Media (S4M)
integrated business platform. This business platform will provide a
fully-integrated suite of applications to manage the complete customer
relationship and all internal operations of a broadcaster in the North
This business-driven initiative touched over 600 people in the
organization and positions CanWest MediaWorks to deliver additional value to
its customers through improved customer service delivery.
The initiative was successfully completed with the combined efforts of
CanWest MediaWorks business leadership, IT leadership, cross-functional staff
plus project management, organizational change management, quality assurance
and testing, and management consulting resources from Caro Systems Inc.(Caro),
a Toronto-based Systems Integrator.
Caro, working alongside the primary business sponsor for the initiative,
Sheila Calhoun, VP of Broadcast Sales and Traffic, led the project through the
key implementation phases of Solution Design, Solution Development,
Organizational Change Management, IT Infrastructure Design and Implementation,
Training and Quality Assurance. Caro's resources worked alongside CanWest
MediaWorks core team subject matter experts forming a strong team to
successfully complete the business initiative.
"It has been a pleasure to work alongside Kevin McGaffey and Caro Systems
Inc. during the last four years. Caro has been instrumental in helping to
drive the success of our project in various areas. Their commitment, focus,
passion, flexibility and attention to detail helped us to realize our vision
and ultimately reach our goal of taking our conventional broadcast stations
into a position to be able to react to the changing broadcast environment and
continue to supply top quality customer service," said Sheila Calhoun, VP of
Sales and Traffic of CanWest MediaWorks.
Prior to being awarded the implementation contract, CanWest MediaWorks
retained Caro to develop a strategic implementation plan to transform their
sales, traffic, programming services, inventory management and revenue
management functions. This long-term plan defined an integrated strategy for
solution delivery, business process redesign, change management,
organizational development, system implementation and risk management. It also
quantified total cost of ownership and return on investment for CanWest
"We are extremely proud of CanWest's accomplishment in the marketplace
and were pleased to be able to work alongside and assist CanWest MediaWorks to
deliver the end solution to the business. It required tremendous drive, a
high degree of focus and passion by all the key stakeholders and team members
to be successful and is a key stake in the ground effecting CanWest's
competitive position in the marketplace moving forward," said Kevin McGaffey,
President & CEO of Caro Systems Inc.
About CanWest MediaWorks Inc.
CanWest MediaWorks Inc. is a wholly-owned subsidiary of CanWest Global
Communications Corp. (TSX: CGS; CGS.A) (http://www.canwestglobal.com), an
international media company. In addition to owning the Global Television
network, CanWest is Canada's largest publisher of English language daily
newspapers, and also owns, operates and/or holds substantial interests in
conventional television, out-of-home advertising, specialty cable channels,
Web sites and radio networks in Canada, Australia, New Zealand, Turkey,
Indonesia, Singapore, the United Kingdom and the United States.
About Caro Systems Inc.
Caro Systems Inc., based in Toronto, Ontario is a software development
consulting company known for predictable software development. Caro Systems
are leaders in teaming with our clients to define, design, develop, and
deliver, cost-effective business solutions; with a proven history of being
100% on time and on budget. Caro enables its clients to improve their business
by designing solutions that reduce operational costs, improve customer service
levels, integrate information assets and assist them in securing a competitive
advantage in their marketplaces. Caro helps clients successfully realize their
business objectives by delivering business solutions on time and on budget.
For further information:
For further information: Dervla Kelly, Director of Corporate
Communications of CanWest MediaWorks Inc., +1-416-442-3807,
email@example.com; or Kevin McGaffey, President & CEO of Caro Systems Inc.,
+1-416-603-9697, firstname.lastname@example.org; Web Site: http://www.carosys.com,