Carmen Creek Acquires Grande Prairie Bison Company (GPBC)

    CALGARY, Feb. 27 /CNW/ - Today Wild Rose Meats Inc. (holding company for
Carmen Creek Gourmet Meats) acquired all of the shares of Alberta-based Grande
Prairie Bison Company (GPBC). The acquisition, which is effective immediately,
includes ownership of the GPBC brand, trademarks, and strong European customer
base and distribution network.
    "This is a unique opportunity to build our European market share with the
addition of a highly reputable brand," says Kelly Long, Founding Partner,
Carmen Creek Gourmet Meats.
    "In Europe, Grande Prairie Bison is synonymous with Canadian quality and
integrity. This is due in no small part to the visionary marketing strategy of
GPBC founder Jorn Nordmann. We are thrilled that he has agreed to work with us
over the next six months to ensure a seamless transition of his company's
marketing base and his considerable knowledge of the EU market.
    "Consolidation of GPBC and Carmen Creek shipping and distribution will
drive significant cost efficiencies," adds Dean Andres, Founding Partner,
Carmen Creek Gourmet Meats. "As we broaden awareness and build our EU market
share, there will be solid growth potential for Canadian producers. This is
good news for ranchers who want to build their herds."

    Carmen Creek Gourmet Meats is a privately held, award winning, Calgary
based company, co-founded by Pieter Spinder, Kelly Long and Dean Andres, that
specializes in the marketing and distribution of branded gourmet bison. The
company has listings with a number of major retailers and foodservice
distributors throughout North America and Europe. Since its inception in 2002,
sales have grown incrementally each year and the Carmen Creek Producer Value
Chain has been formally recognized as a leading example of Canadian
agri-industry innovation.

For further information:

For further information: Dean Andres, Carmen Creek Gourmet Meats, (780)

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