Carlton Cards to Feature Ellen DeGeneres' Humour This Summer

    Signature Collection to Feature Award-Winning Comedian's Witty
    Observations About Everyday Life

    TORONTO, March 22 /CNW/ -- American Greetings (NYSE:   AM), the parent
company of Carlton Cards Ltd., announced that it has signed a licensing
agreement with Ellen DeGeneres to partner on a signature line of humourous
greeting cards entitled the ellen collection(TM). The greeting card venture
will allow the award-winning comedian's millions of fans to share her witty
musings on everyday life in a fun, new way.
    (Photo: )
    The 32-card ellen collection will feature illustrations of the comedian
along with her trademark wit and quirky observations about ordinary, daily
life situations. Selections will be available for birthdays, friendship, thank
you and encouragement, beginning this summer exclusively at major drug stores,
mass and grocery stores carrying Carlton Cards. The ellen collection was
developed in close collaboration with Ellen and her team to reflect the hip
but relatable style that has earned her People's Choice Awards for "Favourite
Daytime Talk Show Host" and "Favourite Funny Female Star" two years running.
    "We're excited to bring Ellen's sense of humour to life with this special
collection of cards," said Jim Driscoll, Director of Marketing for Carlton
Cards Ltd. "Her authentic humour embodies exactly what today's women find the
funniest.  The everyday, shared experiences she jokes about are far funnier
than anything that could be made up, and are exactly what endears her to so
many people.  Fans will find that the new cards really capture Ellen's
personality and sense of humour."
    "I look at having a line of cards as another extension of being a host;
helping you wish your loved ones well, piggy-backing on your birthday
greetings," DeGeneres said.  "I like to be up in the middle of everything and
doing it this way is much easier than crashing parties."
    Recently the host of the 2007 Academy Awards, DeGeneres continues to
receive widespread critical and public acclaim for her hit syndicated talk
show, "The Ellen DeGeneres Show," which to date has won 15 Daytime Emmy
Awards. She also won the Producers Guild Award for the second consecutive year
for Outstanding Variety Television Show, and was voted "Favorite TV Host" in a
Time Magazine poll, up against such impressive competition as Oprah Winfrey,
Regis Philbin, Kelly Ripa and Meredith Vieira.
    Since she was first nationally recognized in 1982 as a comedian in New
Orleans, her many contributions to the entertainment industry have earned her
numerous accolades, including a Golden Apple Award as Female Discovery of the
Year from the Hollywood Women's Press Club, a Lucy Award honouring women in
Television and Film and an Amnesty International Award.  DeGeneres was the
first female comedian the legendary Johnny Carson ever invited to sit on his
couch, an honour he bestowed upon only the most gifted entertainers. She also
starred in an Emmy Award-nominated HBO comedy special, and is the author of
two New York Times Bestsellers.

    About Carlton Cards Ltd.
    Carlton Cards Ltd. is a subsidiary of American Greetings with corporate
headquarters located in Toronto, Ontario.  Carlton Cards Ltd. offers four
English speaking brands:  Carlton Cards, American Greetings, Gibson and Tender
Thoughts as well as two French speaking brands: Entre Nous and Tout en
Tendresse. For more information on the Corporation, visit

    American Greetings Corporation (NYSE:   AM) is one of the world's largest
manufacturers of social expression products. Along with greeting cards, its
product lines include gift wrap, party goods, stationery, calendars, ornaments
and electronic greetings. Located in Cleveland, Ohio, American Greetings
generates annual net sales of approximately $1.8 billion. For more information
on the Company, visit

For further information:

For further information: Jim Driscoll, Carlton Cards, +1-416-255-9131, Web Site:,

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