Carlson Marketing and Enpocket Form Global Alliance in Loyalty Mobile Marketing

    BOSTON, April 2 /CNW/ - Carlson Marketing, a global leader in marketing
services, and Enpocket, the Intelligent Mobile Marketing(TM) company, today
announced that the two companies have entered into a strategic partnership in
which Enpocket's technology and services will fuel new mobile components of
Carlson Marketing's industry-proven marketing services on a worldwide basis.

    Under the new partnership, Carlson Marketing will incorporate the
Enpocket platform across its array of marketing services to offer
fully-integrated, end-to-end mobile solutions to Carlson's global client base
in areas such as loyalty marketing, employee recognition and events.

    "As we strive to help our clients create two-way dialogue and build
lasting relationships with their customers, channel partners and employees, we
are making significant investments around the mobile device," said Carlson
Marketing Vice President of Interactive Marketing Douglas Rozen. "This will
become one of the most important channels within the interactive marketing
mix. Our unique alliance with Enpocket will enable us to connect our clients
with their customers anytime and anywhere."

    "We are pleased to be working with market leaders like Carlson Marketing
to define and deliver mobile solutions that are useful to consumers and
therefore valuable to brands seeking a more personal relationship with their
customers," said Enpocket President and CEO Mike Baker. "The programs created
under this alliance will help some of the largest companies in the world
expand their customer touch points to the mobile device."

    Beyond the technology platform integration, the two companies will
develop a core messaging product, a proprietary benchmark and thought
leadership around loyalty marketing via mobile devices. Additionally, Enpocket
will design and deliver mobile programs for across Carlson Marketing's three
global lines of business: Meetings & Events, Sales & Marketing Services and
Carlson 1to1.


    About Enpocket

    Enpocket, the Intelligent Mobile Marketing(TM) company, enables
organizations to foster and maintain valuable relationships with mobile
consumers. Enpocket technology powers the mobile marketing efforts of
operators and media companies around the world, and Enpocket services help
leading brands effectively market in the mobile channel. Customers include the

    --  Mobile Carriers: Cingular, Sprint, Alltel, Vodafone, BT, Orange,
Airtel, Virgin

    --  Media Companies: AOL, News Corp, CNBC, A&E, Clear Channel, Sony
Pictures, TNT, Trinity Mirror

    --  Brands: Ford, McDonalds, Dunkin Donuts, Pepsi, Subway, Motorola,
Samsung, Panasonic, BenQ-Siemens, Sprite and GM.

    Enpocket has offices in Boston, London, Singapore, and Mumbai. To learn
more, see

    About Carlson Marketing

    Carlson Marketing helps global Fortune 1000 clients increase their ROI by
designing and delivering sales and marketing programs that drive measurable
results. Carlson Marketing provides compelling new ideas coupled with rock
solid delivery across its three lines of business: Meetings & Events
(including Incentive & Recognition Events, Business Meetings, Event Marketing
and Enterprise Travel Solutions), Sales & Marketing Services (including
Loyalty Marketing, Recognition & Rewards, Creative and Interactive), and
Carlson 1to1 (including Peppers & Rogers Group consulting, Direct Marketing,
and Decision Sciences).

    Carlson marketing globally has 3,000 employees across 19 countries.

For further information:

For further information: Enpocket Stephanie Myers, 617-262-2786 Public
Relations Manager or Carlson Marketing Steve Solmonson,
763-212-3215 Director of Communications

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