Puts Trust in iovation

    Fraud Management Solution to Protect against Online Fraud and Abuse
within Social Networking and Entertainment Web Site

    PORTLAND, ORE., November 19 /CNW/ - iovation, the device reputation
authority of the Internet, today announced has implemented
iovation's ReputationManager(TM) to help fight fraud for its new social
networking and online entertainment Web site. Capazoo, which enables members
to achieve personal recognition and generate real revenue based on their
content and participation, will use iovation's device-based fraud management
solution to identify and stop known online offenders in real-time before they
can create fraud or engage in abusive or other inappropriate activities.

    "We have created a new online culture where members can get real value
for their participation and content," said Grant Carter, president of Capazoo.
"It was obvious from the start that fraud management was a critical element in
building a successful community and secure environment for members, partners
and advertisers. After an extensive search for a solution that would give us
the desired level of security and protection, iovation was the clear choice
for us. By proactively identifying known fraudsters and their devices across
iovation's reputation network, we can better prevent fraudulent activities and
inappropriate behavior that can impact the integrity of our site, and most
importantly, our members' trust, confidence and satisfaction."

    Using proprietary device-based technology, iovation's ReputationManager
allows online social networks, online merchants, financial services and
eCommerce companies to accurately screen Internet-based devices at any point
of customer interaction, from registration to sign-on, completely seamless to
the end-user experience. This proven system allows online businesses to
quickly analyze a device's history of fraud and abuse interactions between
users. As a result, companies can dramatically reduce costly, time-consuming
manual reviews of suspicious devices by identifying devices with a good online
history in addition to those devices with a history of fraud and abuse.
ReputationManager is built on the iovation Device Reputation Authority (DRA),
a scalable platform that enables the development and delivery of online
services such as fraud management, abuse management and multi-factor
authentication. DRA maintains the relationships between users' devices and
their accounts/transactions, enabling fraud analysts to unmask hard-to-spot
suspicious associations.

    "The Capazoo model represents a unique approach to social networking and
entertainment online, and we are excited about the benefits this relationship
will provide to iovation and the growing Capazoo member community," said Greg
Pierson, CEO of iovation, which recently received $10 million in funding from
Intel Capital, Intel's global investment team. "By working together, we can
limit the effectiveness of online fraud and inappropriate behavior to ensure
the integrity and safety of Capazoo members."

    About iovation

    iovation, headquartered in Portland, Oregon pioneered the use of device
reputation for managing online fraud, abusive behavior and multi-factor
authentication. Today, iovation manages the reputation of millions of
Internet-enabled devices worldwide, allowing its customers to control online
fraud and abuse while benefiting from sharing device reputation intelligence.
For more information on iovation and the company's products, visit

    About is a unique Social Network and Entertainment site that
combines the industry's most popular elements. The site blends videos, photos,
music and blogging with a wide range of entertainment, celebrities, personal
services and the ability to network. is the first online Community
with its own Member-driven economy, empowering Members to gain both personal
recognition and to generate real money through their site participation. Using
Zoops -- Capazoo points that can be converted to real cash -- Members can Tip
and get Tipped for their content. Members also earn money by referring friends
who join Capazoo, and by sharing in Capazoo's advertising revenue and
corporate profits.


For further information:

For further information: Media Contacts: iovation Stan Carlberg,
503-943-6751 or 5W Public Relations for Capazoo
Kevin Mercuri, 212-584-4321

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