Cap-it Genuine Truckware Targets Alberta for Truck Accessories Expansion

    RED DEER, AB, Feb. 24 /CNW/ - There is no question that Albertans love
their trucks. Despite uncertainly surrounding North American automakers, many
western Canadian consumers are shifting focus from purchasing new vehicles, to
accessorizing the cars and trucks they already own. This is an increasing
trend seen amongst top Canadian truck accessory retailer Cap-it Genuine
Truckware. The chain's recent sales indicate that consumers in provinces like
BC and Alberta, are increasingly interested in investing in truck accessories
and outdoor sports equipment, while cutting back in other spending areas.
    "Our customers are honest about their priorities," says Cap-it Genuine
Truckware President, Hank Funk. "Investing in towing equipment for
snowmobiling or camping means spending quality time outdoors with your family
and friends. These kinds of activities are a more accessible and cost
efficient option than a one-week vacation. And in most cases they are a whole
lot more exhilarating."
    The increasing popularity of activities like biking, skiing, offroading
and quading has also meant exponential growth for the automotive accessories
    Cap-it Genuine Truckware is an example of an automotive accessories
retailer that has seen first hand the demand for products that include
suspensions and lifts, truck beds, towing equipment and racking. The company
is also projecting a 30% increase in franchise growth this year.
    Most recently Cap-it has grown its presence in Alberta, opening a newest
7800 sq. ft. store in Red Deer. Here, former heavy-duty mechanic, Daryl
Oborne, has become the newest franchisee to join the exclusive network of
Cap-It store-owners.
    The new Red Deer location specializes in servicing and installing a host
of equipment designed for Work/Play trucks and SUVs. The new store features a
state of the art designs with a wide selection of automotive accessories and
hands on displays.

    About Cap-it International Inc.

    With over 31 years of experience, BC based Cap-it International Inc. has
become a leader in North America's light truck accessory industry. The Funk
family business boasts 13 Franchise retail stores throughout BC and Alberta,
and a 50,000 sq ft warehouse facility, making Cap-it one of the fastest
growing Truck Accessory Warehouses in Western Canada. The success of the
organization is driven by its ability to offer diverse lines of truck
accessories, work truck improvements, lift kits and power sports.

For further information:

For further information: on Cap-It Genuine Truckware Franchise
Opportunities or to learn about this story visit or contact:
Robert Skinner, V. P. Franchise Development, (604) 857-1211,; Katie Reiach, Publicity, (604) 614-5283,

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