CanWest Raise-a-Reader sets the stage for literacy in Canada

    Raise-a-Reader Concert Series to launch as national initiative

    WINNIPEG, Sept. 21 /CNW/ - As volunteers from coast-to-coast prepare to
hit street corners on CanWest Raise-a-Reader Day, the founders of this
national literacy fundraiser are preparing a new stage for the program. Today,
CanWest proudly launched the Raise-a-Reader Concert Series with the
announcement of international recording star, Michael Bublé as the first
Canadian artist to attach his name to Raise-a-Reader's literacy cause.
    In a press conference yesterday with CEO and President of CanWest
Publishing, Dennis Skulsky, Bublé introduced details on his nationwide tour
for 2008 with partial ticket proceeds going to the Raise-a-Reader national
fundraising program.
    "It'll be great to be back performing on my home turf, and the chance to
tie in with Raise-a-Reader is a great way for all of us to help make Canada
'well read'," said Bublé.
    David Asper, Executive Vice President of CanWest Global Communications
Corp. and Chairman, National Post said, "We've had great success with the
annual buzz around Raise-a-Reader Day for the past five years. Now, with
exposure and fundraising in 25 cities coast-to-coast, it's the perfect time to
take the leap from a one-day event to a year-round series of excitement and
entertainment in support of the cause."
    The Concert Series will be further elevated by the program's exclusive
sponsor Assante Wealth Management. Assante has been a major sponsor of
Raise-a-Reader since 2004 and has this year provided additional funding,
dedicated to launching this new series.
    "We believe strongly in the importance of literacy and the role it plays
in helping create wealth and prosperity for Canadian families," says Joe
Canavan, Chairman and CEO of Assante Wealth Management. "The Concert Series is
a great opportunity to partner with some of our exceptionally talented
Canadian artists, reach greater numbers of Canadians, and raise the profile of
literacy across the country."
    Another key partner in the series is international concert promoters,
Live Nation. "Live Nation Canada is honoured to partner with Michael Bublé and
Raise-a-Reader to support local literacy initiatives across the country", said
Paul Haagenson, President of Live Nation Canada.
    "Launching this national concert series with the generous support of
Michael Bublé brings the literacy message to new audiences and in the end will
mean enhanced funds for literacy beneficiaries across Canada," added Asper.


    CanWest Raise-a-Reader is a national campaign to generate funds for local
literacy programs and raise awareness about the importance of encouraging
family literacy.
    The highly successful Raise-a-Reader Day has raised $7.45 million for
literacy beneficiaries across Canada since its inception in 2002. On the
morning of Wednesday, October 3(*), Canadians will be greeted by volunteers on
street corners and at bus stops across the country, who will "hawk" newspapers
in exchange for donations. 100 per cent of the funds raised in the local
markets stays in their community to support family literacy programs.

    (*) Raise-a-Reader Day takes place on Thursday, September 27 in Montreal.

    Raise-a-Reader Day 2007 - cities and supporting newspapers

    Vancouver Island
    Victoria        Times Colonist
    Port Alberni    Alberni Valley Times
    Nanaimo         Nanaimo Daily News

    BC Mainland
    Vancouver       The Vancouver Sun
    Kelowna         Kelowna Daily Courier
    Penticton       Penticton Herald
    Prince George   Prince George Citizen

    Calgary         Calgary Herald
    Edmonton        Edmonton Journal

    Regina          Leader-Post
    Saskatoon       The StarPhoenix

    Winnipeg        Winnipeg Free Press

    Windsor         The Windsor Star
    Hamilton        Hamilton Spectator
    Toronto         National Post
    Ottawa          Ottawa Citizen

    Montreal        The Gazette/Le Devoir

    Nova Scotia
    Halifax         The Chronicle Herald
    Sydney          Cape Breton Post

    New Brunswick
    Saint John      Telegraph-Journal
    Moncton         Times & Telegraph
    Fredericton     Daily Gleaner

    St. John's      The Telegram

    Charlottetown   The Guardian
    Summerside      Journal Pioneer

    CanWest Global Communications Corp. (, an
international media company listed on the TSX (trading symbols: CGS and
CGS.A), is Canada's largest publisher of English language daily newspapers,
and owns, operates and/or holds substantial interests in free-to-air and
subscription-based television networks, out-of-home advertising, web sites,
and radio stations and networks in Canada, New Zealand, Australia, Singapore,
Indonesia, Turkey, the United States and the United Kingdom

For further information:

For further information: Lynne Munro, CanWest Literacy Initiatives,, T: (204) 953-7765, C: (204) 951-2323

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