SASKATOON, June 5 /CNW/ - As it enters the local search industry, CanWest
MediaWorks Inc. announced today it will introduce print and online directories
into the Saskatoon market in early 2008, providing advertisers in the region
with superior reach into their local markets, complementing the broad spectrum
of demographics already covered by the CanWest network.
"Backed by the power of the CanWest network, we are ready and poised to
introduce our first local directory into the Saskatoon market," said Gary
Campbell, President, Directories Division, CanWest MediaWorks. "Directories
play an important role locally and we're excited to begin to provide that
service, in print and online, as part of our broader and evolving strategy."
Building on its initial success with businesses in the Ottawa region
where it will launch its inaugural directory later this summer, CanWest has
begun introducing the Saskatoon directory to almost 9,000 local businesses in
the market, promoting the potential to reach over 117,000 households.
The Saskatoon directory will offer consumers complete business listings,
glossy print maps, a complete and easy to reference government section,
community information section including schools, recreation, and parks
information, a restaurant guide for dining selection, and large ads full of
information to help fine-tune buying decisions. The initial online offering
will also include mapping, search and driving directions.
Focused on reaching local advertisers' needs, CanWest will integrate the
power of its local directories with the strength of its network of properties,
including online brands and classified sites as well as 11 daily newspapers,
including The StarPhoenix, and various local broadcast stations throughout the
country, to support advertising sales and promote the directories to
In addition to advertising in the print directory, businesses will be
able to advertise online in their local pages on the canada.com network,
offering advertisers potential cross-promotion alongside the CanWest network.
Online advertising can be purchased with specialized packages to meet
individual businesses' needs, offering advertisers the choice to include ad
creative, URLs, email addresses, additional descriptive text, and more.
About CanWest MediaWorks Inc.
CanWest MediaWorks Inc. is a wholly-owned subsidiary of CanWest Global
Communications Corp, (CanWest) (TSX: CGS and CGS.A, www.canwestglobal.com).
CanWest, an international media company, is Canada's largest media company. In
addition to owning the Global Television network, CanWest is Canada's largest
publisher of daily newspapers, and also owns, operates and/or holds
substantial interests in conventional television, out-of-home advertising,
specialty cable channels, Web sites and radio networks in Canada, New Zealand,
Australia, Singapore, Turkey, the United States and the United Kingdom.
For further information:
For further information: Betsy Chaly, CanWest MediaWorks, (416)