E! Brand to Span Multiple Platforms
Agreement to Include Canadian Development and Production Initiative
TORONTO, April 24 /CNW/ - The broadcast division of CanWest MediaWorks
today announced an exclusive agreement with E! Networks to license and manage
the E! brand and content in Canada. On September 1, 2007, CanWest will bring
one of the world's definitive entertainment brands to Canadians across
multiple platforms including broadcast, online, mobile, video-on-demand and
satellite radio. As part of this agreement, CanWest's current CH Network will
be rebranded as E! beginning this fall.
"In an ever-changing broadcast landscape, the opportunity to enter into a
strategic alliance with a multi-platform pioneer like E! represents another
defining moment for CanWest's broadcast business," said Kathleen Dore,
President, Canadian Television at CanWest MediaWorks. "This innovative
alliance affords us access to multimedia content to help drive success within
our broadcast business. We are very confident that the powerful combination of
the E! brand and content, alongside our Canadian and local programming, will
resonate strongly with Canadian audiences. While Global Television continues
to experience strong momentum, the launch of the E! brand in Canada will
redefine our second conventional television network."
"One of our primary goals as a company is to maximize the enormous appeal
of the E! brand internationally. The opportunity to partner with CanWest to
bring E! to Canada as an over-the-air network and multi-platform entertainment
service is a tremendous step towards that goal," said Ted Harbert,
president/ceo, Comcast Entertainment Group. "I applaud the amazing work of
Comcast Entertainment Group, International President Kevin MacLellan and his
talented team for their success in putting together this groundbreaking
channel deal with CanWest MediaWorks."
This landmark agreement will see E! delivered as an over-the-air network
for the first time anywhere in the world. The Canadian E! schedule will
continue to feature a mix of primetime network programming, and will add the
extensive library of E! content during daytime, late primetime and weekends.
The network's complete programming schedule will be revealed at the CanWest
MediaWorks fall launch event in June 2007.
Another key element in the dynamic alliance with E! features a commitment
to develop and co-produce Canadian content programming, in genres including
drama, documentary and factual entertainment. In addition to CanWest's
existing roster of Canadian content, the new initiative will be supported by a
dedicated development fund.
Each station will also continue to serve its local audiences via local
news and information programming. Concurrent with the E! launch, each
station's local content will relaunch with a refreshed on-air image under the
banner of their historical call letters (CHCH News, CHEK News, CHBC News, CHCA
News and CJNT Montreal). This is an acknowledgement of the depth of the
connection that the stations have with their local communities - some for over
In addition to the E! broadcast network, Canadian entertainment fans will
also be able to stay connected to the world of entertainment through a variety
of E!-branded access points including E! Online, mobile, video-on-demand and
satellite radio. E! Online will be customized for Canadian audiences and
CanWest will be aggressively seeking providers for the distribution and
delivery of Canadian content for all of the E! multi-platform offerings. E!
will work closely with CanWest MediaWorks supporting all new media businesses
related to the E! brand and content within the alliance.
About CanWest MediaWorks
CanWest MediaWorks Inc. is a wholly-owned subsidiary of CanWest Global
Communications Corp, (CanWest) (NYSE: CWG; TSX: CGS and CGS.A,
www.canwestglobal.com. CanWest, an international media company, is Canada's
largest media company. In addition to owning Global Television, CanWest is
Canada's largest publisher of daily newspapers, and also owns, operates and/or
holds substantial interests in conventional television, out-of-home
advertising, specialty cable channels, Web sites and radio networks in Canada,
New Zealand, Australia, Singapore, Turkey, the United States and the United
About Comcast Entertainment Group
Based in Los Angeles, recently formed Comcast Entertainment Group
operates E! Entertainment Television, the 24-hour network with programming
dedicated to the world of entertainment, and E! Online; The Style Network, the
destination for women 18-49 with a passion for the best in relatable and
inspiring lifestyle programming; and G4 offering the last word on gaming,
technology, animation, interactivity, and "Internet culture" for the male
18-34 demo. E! is currently available to almost 90 million cable and direct
broadcast satellite subscribers in the United States. In 2006, E! launched the
E! Everywhere initiative underscoring the company's dedication to making E!
content available on all new media platforms any time and anywhere -- from
online to broadband at The Vine @E!Online to wireless to satellite radio to
VOD. The Style Network currently counts 56 million cable and satellite
subscribers and G4, the No.1 podcasted cable network in America, is available
in 62 million cable and satellite homes nationwide.
For further information:
For further information: Nicole Starker, Publicist, CH Television, (403)
235-7743; Debbie Hutton, Senior Vice President, Corporate Communications,
CanWest Global Communications Corp., (416) 383-2442